Diamonds Q&A - How to buy the perfect diamond for your budget

Hello all, Kerry Ryan here!

A little Diamond Q & A…

Questions I’ve heard over the years and their answers…

- What is the most brilliant diamond?

The most brilliant diamond is the round brilliant cut because it’s the most symmetrical and the more symmetrical the more brilliant (FYI: the second most brilliant is a square radiant cut).




- What is the most expensive cut?

Again with all things being equal the round diamond is the most expensive (Two main reasons: 1- it’s the most in demand. 2- It’s the most expensive to manufacture).

- Which is the most important of the 4 C’s?

In my opinion and this is putting the size of the diamond aside (carat), the most important C is the cut (a diamond that is cut properly is brilliant with lots of fire, with that said the order is as follows:

Cut- we just discussed why.
Color- you want as white(colorless) as possible.
Clarity- if you don’t see it with the naked eye why worry.

Basically I’m saying pay for what you see not what you don’t.

- I like a round, my girlfriend likes a square cut what do you recommend?

Here is one of life’s lessons: get her what she WANTS (I’ve said this before Happy Wife=Happy Husband, a very simple formula -no added ingredients necessary).

- What happens if she says NO?

If you don’t know what the answer to that question you are in the wrong store you should be at the florist.

- What makes Shenoa Diamonds different then the other stores?

Well I’ll tell you, I feel we go the extra mile, we are customer service driven and with our attention to detail I feel we are unmatched, we may not be the cheapest but I can assure you we are the most thorough.

Well that is some of the questions and I can assure you there are more to be discussed in the future.

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

PS: Happy 2nd birthday to my son Brenden Patrick!!!

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Fancy is great but sometimes simple can be better…

Hello all, Kerry Ryan here…

Fancy is great but sometimes simple can be better…


You may ask yourself just what I mean by that, well I’ll tell you. In the above picture you see two fancy yellow diamonds surrounded by small round brilliant-cut diamond set micro-pave’ style, let’s face it these are gorgeous fancy diamonds earrings. I made them and in my opinion these are occasion pieces, meant to be worn on special occasions: weddings, black tie affairs, red carpets etc.

Well, as I said in my opening statement sometimes simple is better and what can be simpler then a pair of Diamond Studs. Diamond studs are probably the best gift a man can give to a woman other than children and an engagement ring. They can be dressed up or dressed down; they can be worn for all occasions or none at all. They are simple diamond beauty in a non complicated setting. Diamond studs are all about the diamond, no fuss no muss.

They are a great gift; guys as I’ve said before diamond studs are a no brainer, if you’re not ready to pop the question then they’ll buy you time (keep the wolves from the door as they say).You’ll also find that no matter how many pairs of earrings your girlfriend/wife has, they will wear the diamond studs at least 90% of the time. They also make great holiday, birthday and anniversary gifts. I can assure you that this is one gift that you won’t have to worry over; they’ll love them and love you for giving them.

Girls what can be better than something that goes with everything, how many things in your wardrobe can you say do that. Also ladies what’s really cool is that they are upgradeable; when they start looking a little smallish come on down to Shenoa Diamonds and we will make them bigger. How cool is that!!!

So when your thinking about that next diamond purchase remember Fancy is great but sometimes simple can be better…

Have a great weekend!!

Kerry Ryan
Shenoa Diamonds
1 West 47th Street
Diamond District
New York, NY 10036


P.S. We’ve been published thanks to you. JCK (Jewelers Circular Keystone) magazine quoted one of my blogs in their recent publication which is real cool considering its infancy. It’s outstanding to be recognized within your industry for work done but again I have you my friends to thank for that.

To you all a big THANK YOU!!!

Four life changing words: Will You Marry Me?

Will You Marry Me?

Four life changing words usually result in exhilarating response. Well this is an easy how to on how to arrive at those four words.

1. Find someone special, now that you’ve accomplished that we will go to step 2.

2. Okay you are ready to get engaged, you get a feel for what she likes and in doing so you’ll also get a feel for what it will cost you.

3. Now create an ultimate budget that includes the cost of the setting and the diamond, I recommend you’ll leave yourself some wiggle room up and down.


4. Find a jeweler that you are comfortable with, you can do these two ways: 1) Get recommendations from family and friends. 2) Trial and error; go out drop in on a few stores, trust your judgment your instincts are correct, work with whom you are most comfortable.

5. Proceed to pick the diamond and engagement ring.

6. Pick a nice place to propose, someplace special; you’ll always remember it that way (foot note: for those that are doing it more then once I recommend that you try something fresh!).

Well that is really not so hard is it? Now you are ready to say…

Will You Marry Me?

Have a great day.

Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com

1 West 47th Street - Diamond District
New York, NY 10036
866-743-9268

Kerry Ryan at Shenoa & Co says: Cheap can be expensive…

Hello all,

Cheap can be expensive…

A wise man once conveyed to me the quote,” cheap can be expensive”; while this is true in most aspects in life, here we are in the jewelry subject so I’ll concentrate on that.

Let’s face it you’ll spend months looking for the perfect diamond, you’ll find it and because sometimes you are in a hurry or perhaps you just want the whole process over, so you pick a setting right out of the showcase or on the internet. Wrong, you should put just as much work (and sometimes more) into the ring that you will present your loved one. Don’t get me wrong if it’s a solitaire you are after that doesn’t take a great amount of thought as there are not a huge amount of options and the simple beauty of a diamond solitaire is sometimes a no-brainer.


What I’m really driving at is if you afford yourself enough time and have budgeted yourself enough money, a custom made mounting is truly worth it. Here at Shenoa Diamonds we do this daily for our customers and the results are outstanding. The pictures we have presented to you over the last few months are examples of our handmade work. I’m not talking a huge wait time either, as I’ve discussed before with you these projects typically takes about two weeks to complete and is well worth the small wait. You will not believe the reaction when you present a stunning ring to your fiancé and after all; isn’t it the reaction we’re truly after?

So take a little extra time, bring her in, especially early in the process so she can steer you in the direction of style that she wishes to wear. I’ll be happy to sit-down with one and all and show you some of the pieces that we have in stock or perhaps design a ring just for you. It really doesn’t cost all that much more and the results speak for themselves.

The recommendation is just invest a little time and money for huge results.

Have a great day!!

Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com

1 West 47th Street - Diamond District
New York, NY 10036
212-764-1625

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