Showing posts with label nyc. Show all posts
Showing posts with label nyc. Show all posts

Wednesday, January 20, 2010

How to give him the right directions when he is shopping for the perfect diamond engagement ring for you

Hello all! Kerry Ryan here…

Let’s hear it for the Girls!!!

Okay let’s stay in the suggestion venue and with get to the today’s topic: Ladies, this one’s mostly directed towards you. We men, when it’s boiled down are really quite simple. A good meal, a nice drink, someone to love and simple directions are our basic needs.


So let’s talk about simple directions to give to the guys when it’s your jewelry needs that are concerned. Let’s face it; most men abhor shopping including myself. I buy; I don’t shop so when I walk into a store it’s with every intention of buying what I went in there for. So ladies how do you help your man arrive at the buying stage; here are some simple suggestions:

- Do the shopping for him; while some men like the whole experience of picking out a diamond engagement ring from start to finish, most prefer to just be there for the finishing stages. So girls, figure out the style of engagement ring that you like (giving the guy a few choices empowers him), go out with your girlfriends, mom, sisters etc. to find out what you like and then convey it to him.

- Be reasonable, don’t shoot for the stars, guys tend to think with their wallet so maybe the two of you should get a feeling for his budget. If shopping with him then try not to pick out the most expensive ring, 1st lead him that way if the budget allows

- As a man myself our attention span isn’t as long as yours so if shopping together go to a couple of stores, not all of them

- Remember most women are size oriented and men are quality oriented, the need to find a happy medium is imperative.

- I say this in almost all my articles; if you are together, have fun, engagement ring shopping should be a fun and rewarding experience three words: Live-Laugh-Love

- Men have to do this on a full stomach and that goes for most things in life (this is probably the most important suggestion; hungry men tend to be cranky).

So that’s enough for today, don’t get me wrong there are guys out there that are super control freaks and need to analyze things to the nth degree, for these gentleman we at Shenoa Diamonds are prepared also but alas that is another day’s lesson.

Happy Hunting and have a great day!


Kerry M. Ryan
Production and Design Manager

Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

Friday, January 15, 2010

How to find the perfect diamond…Here are some simple suggestions help you with your diamond shopping

How to find the perfect diamond…

Hello all! Kerry Ryan here…

In this imperfect world we strive to find perfect things in our lives; being this is a diamond and jewelry forum, let’s talk about finding the perfect diamond today.

Well to do so, you have to determine what defines perfect to you; for some perfect is the highest color, for others it could be the largest size, yet others still it could be what fits into one’s budget. There are many factors that may play into what one considers when they select their “perfect” diamond. How do you go about this? Well here are some simple suggestions:


-If you’re doing this as a couple then be open with each other about what is most important to you, and then find a middle ground; marriage is based on compromise and teamwork, this is just the start.

-Guys, determine a comfortable budget and then let that dictate what options will be the driving force. I don’t care how much one is willing to spend; no budget is ever open ended.

-Ladies, the way you set your diamond lends to its perfectness so help the boys out and give them concrete options or strict directions.

-Just because the diamond is graded D color - IF clarity doesn’t mean it’s perfect, there are more factors such as cut, dimensions and size that come into play. They are all equally important.

-While round shape diamonds have a formula, fancy shapes do not; you need to determine what shape that you like and go from there.

-Have flexibility, you might surprise yourself a little, flexibility can go a long way to determining with what you end up purchasing.

-Lastly; have fun, don’t make it a chore, and enjoy yourself. This is a life changing event and should be done so with great cheer.

Well, there are some simple suggestions, I know I have more but there’s no point in overdoing it today. We have many more days in front of us at Shenoa Diamonds.

So come on down and we’ll work together on finding that perfect diamond!!!

Kerry M. Ryan
Production and Design Manager

Shenoa & Co.
1 West 47th Street
Diamond District
New York, NY 10036

Thursday, January 7, 2010

Happy New Year to All! Let’s have a great 2010 together…

Hello and Happy New Year to All,

Kerry Ryan Here…

I have to say so far it’s been a great year…

Its January, New Year, heck a new decade so I guess a lot of you have made resolutions (hopefully they haven’t been broken yet). I’ve decided to be resolute. There are those out there, you are more then welcome to join me.


For the fence sitter it’s time to get her that engagement ring, you never know what her resolution is so for your sake hope it’s not a ticking clock.

For the guy who blew it at Christmas thankfully Valentine’s Day approaches quickly and at Shenoa Diamonds we have the diamond bracelets and diamond studs to choose from that have gotten many men out of the doghouse. Heck, what happen to the just because gift!!!

For the Lady that wishes to reward herself for a job well done, stop on down and we’ll help you pick out that diamond pendant you’ve been looking at and thinking about for these last few months.

For the parents who wish to reward their children for all their hard work, we have great graduation gift ideas or perhaps one of those other special occasions (confirmations, communions, bar/bat mitzvahs) to name a few.

Never forget, friends can gift friends; I’m working on a special diamond pin as we speak that one of my dearest clients is going to present to her friend for a very special birthday.

Well there is a start for some great resolutions; all you need to be is resolute!!!

Let’s have a great 2010 together…

Kerry M. Ryan

Production and Design Manager
Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

Wednesday, December 23, 2009

Merry Christmas to ALL and a Happy New Year

Hello all! Kerry Ryan Here…

‘Twas the night before Christmas and all through the store
Not a diamond was stirring, not even a pearl
The studs and bracelets were snug in their beds
While visions of thrilled women danced in their heads

The stockings were stuffed with diamonds and hung by the fire with care
And soon would be opened with joy to be shared
Myself and my co workers had had it at last
So we opened some vodka to have one last blast

To all of our wonderment what did finally appear?
But a tiny little elf and eight tiny reindeer
With a wink and a nod he sprang from his sled
And joined in our toast with a shake of his head

As we hugged and shook hands we finally did hear

“Merry Christmas to ALL and a Happy New Year”

With apologies to Clement C. Moore.


Kerry M. Ryan
Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

Monday, December 21, 2009

3 Days to go...It’s beginning to look a lot like Christmas!!!

Hello all! Kerry Ryan here…

3 days to go…

It’s beginning to look a lot like Christmas!!!



Well, here at Shenoa Diamonds we are in the home stretch; Christmas is right around the corner, snow is on, the way looks like we are going to have a White Christmas. It’s been quite some time since we’ve had one of those here. So as the final weekend is upon us just wanted to let you know that for you, last minute guys we are here to help. So put on your snow boots bundle up and get your butt down here and make it a Happy Christmas for you and the Misses.

I’m ready, just need you to be ready and nothing will make that gal in your life happier then a diamond in the stocking or under the tree comes Christmas morning. We are jam packed with potential stocking stuffers you know; diamond pendants, diamond bangles, sapphire and diamond bracelets and much, much more.

Let me tell you, the smiles and love that you will generate for giving that perfect gift will be rewarded tenfold. I see it myself everyday and it is quite heartening so come in or call we are here at Shenoa Diamonds to help make THIS CHRISTMAS EXTRA SPECIAL!!!

Happy Hunting,

Kerry Ryan
Shenoa Diamonds


1 West 47th Street
Diamond District
New York, NY 10036

Wednesday, December 16, 2009

Christmas Shopping: 9 DAYS TO GO!!! “He who hesitates is lost”

Hello all! Kerry Ryan here…

9 DAYS TO GO!!!

“He who hesitates is lost”

No truer words have been spoken so to all, you fence sitters, it’s time to jump off because gentleman I strongly recommend not sitting on the sideline this year.

Here at Shenoa & Co. we are more than prepared to help you have a wonderful Christmas, now all we need is you.

Our selection of diamond stud earrings is unparalleled, they are traditionally the number one diamond gift item at Christmas time, and will continue to be so. Next on the most girls’ wish list; the diamond tennis bracelet and again we are well prepared with a wide array whether it be the classic four prong style or the martini style as well as others to pick from. I’m sure there is something we could help you find to your liking.


Let’s not forget those girls that are expecting an engagement ring this holiday. Men, let’s not disappoint them this year and in this department where Shenoa Diamonds excels with a huge selection of certified loose diamonds as well as an unmatched selection of diamond semi mounts, dimaond solitaires and designer engagement rings from Verragio to choose from.

So let’s not disappoint the women in our lives this year or you just might hear this quote on Christmas…

“The couch is over there, here’s a pillow!!!”

Speak soon

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036


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Monday, December 14, 2009

11 days to Christmas…Trials and tribulations of a gentleman named I. B. Putz

Hello all! Kerry Ryan here,

11 days to Christmas…

It’s like a truck careening downhill, on an ice covered road with no brakes and the end of the road is coming up fast!


So if you indulge me for a moment let me relate the trials and tribulations of a gentleman named I. B. Putz. See Mr. Putz shops two ways; one year he’ll stop by Shenoa Diamonds, starting in September, searching for that perfect Christmas gift for his wife. It will entail weekly visits; one week we’ll look at diamond studs and never quite come together on the proper size. The next week we’ll look at diamond pendants and the right shape will be the obstacle, on and on. Diamond bracelets, too flashy. Okay, next week diamond and sapphire rings, not quite sure. What eventually happens is Mrs. Putz ends up with the short end of the stick again.

The other Mr. Putz, well he shows up with an ambitious agenda on Christmas Eve; the type of agenda that as a designer I know well it would take up 6 weeks to fulfill. While we fill the portions of it that we can, this Mrs. Putz is also, shortchanged.

The morals of this story:

1) As discussed previously focus on your options and the make a well informed decision.

2) The 5 P’s of smart shopping. They are… drum roll please: PROPER PLANNING PREVENTS A PISS-POOR PERFORMANCE


Grasshopper, so ends today’s lesson and that would be; don’t be a Putz!

Kerry Ryan
Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

Wednesday, December 9, 2009

15 days to go…Crystal helps Dad pick Mom a Christmas present.

Hello all, Kerry Ryan here…

15 days to go…

I stepped out of the store yesterday for some air and at the same time a father and his 5 year old daughter were viewing the window. The daughter decked out in her Christmas coat (you know the red wool one with black buttons, matching scarf and hat) pointed at a big emerald-cut diamond eternity band and said:” Daddy, why don’t you buy mom that one? I’m sure it would make her happy!”. Well the father replied:” That looks a little rich for our budget honey but you have great taste!”



At that point I interjected: “I’m sure young lady we could find something that your Mom would love and fits into Dad’s price range but I’m going to need your help picking it out.”

So with smiles all around I introduced myself and welcomed Don and his daughter Crystal into Shenoa & Co. Over the next hour we proceed to pick out a beautiful diamond ring for Crystal’s Mom, Karen. The diamond ring they decided on is a 5 stone emerald-cut ring in Platinum, well within Don’s price range, and in the same moment thrilled a 5 year old girl who helped Dad pick out Mom’s Christmas present. I don’t know what made me happier the sale, gaining a new client and friend or that beaming smile on Crystal’s face.

I’ll rate the smile first, I love Christmas!!!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

Monday, December 7, 2009

Diamonds are a guy’s best friend and you ask why?

Hello all, Kerry Ryan here…

Random thoughts…

17 days to Christmas, how fast it comes!

Diamonds are a guy’s best friend and you ask why? Well I’ll tell you; have any of you ever given your wife/girlfriend some sort of diamond and not had her thrilled with it and you?

Yes there is a Santa and my children are living proof. I see it in their eyes and hear it in their voices to think, at times I was skeptical silly me!

Shenoa Diamonds rocks this time of the year; it’s a ton of fun to be associated with it. The only drawback is, it keeps me away from my family but they understand.


Diamond stud earrings and diamond bracelets are running neck and neck as this year’s “it” gift, you can’t be wrong with either.

I am wishing for a white Christmas, I don’t have to drive this year. I know it’s slightly selfish but it’s been a long time since we’ve had one… think, it would be cool!!!

I wish everyone was as nice all year long as they are at this time of year, I mean I’m in New York and only been told where to a couple of times this month, a new record!

I may be prejudiced but I still recommend buying your girl diamond jewelry, the flat screen can wait!

That’s enough for now more to follow.

Kerry Ryan
Shenoa Diamonds

Link
1 West 47th Street
Diamond District
New York, NY 10036

Friday, December 4, 2009

It will be a Blue Christmas without…20 days to go…

Hello all, Kerry Ryan here…

It will be a Blue Christmas without…

Nice little boxes full of sparkling diamonds… that’s why this one is for the guys. I’m speaking man to man here and I will repeat my quote “Happy wife = Happy Husband”, no truer words have ever been spoken and gentleman at Shenoa Diamonds we have the answers to that equation.


Now all you need to do is take a jewelry inventory of what your wife has and then you will be able to fill in the blanks. Goes like this, well Barbara has diamond studs, a beautiful diamond engagement ring as well as a diamond bracelet. She did drop a hint that she wants that diamond band that has a little antiquish style to it, well you just filled in a blank. I bet comes Christmas day Barbara and her betrothed have one great day.

Annie’s had a rough December and JT knows it so this year he’s getting her that diamond necklace, he realizes things are tight but he knows he can’t take it with him and those accessories for the boat can wait and besides she’s been waiting for that necklace for years.

Gentlemen, these are but two examples of Happy Wife = Happy Husband so come on down to Shenoa Diamonds this holiday season and we will help you do the math.

20 days to go…

Thanks Elvis!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

Wednesday, December 2, 2009

Bring some cheer to that special someone in your life

Hello all, Kerry Ryan here…

The Christmas countdown is on! Hey there are 22 days left and here at Shenoa we are ready for you. I’ll tell you this is my favorite time of the year and I have my lovely wife and wonderful children to thank for it. Christmas music is always playing at our house, we decorated color coordinated of course and the shopping has begun. We plan on making it a great Christmas and I recommend you do also.
Bring some cheer to that special someone in your life what could be better then giving her a beautiful pair of diamond studs and seeing that radiant smile and all the goodwill the gift creates. We can learn a lot from our young and the pure joy you see in them is something that we can harness in ourselves, I know I will feed off my children’s and as well as my customers; it’s one great feeling.

So come on down to Shenoa & Co and make this Christmas extra special; spread that Holiday cheer. I can feel the excitement you should too!

Speak Soon…

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

Countdown is on, 22 shopping days left…

Hello all, Kerry Ryan Here!

22 shopping days left…

Those dreaded words; the countdown is on what to do, well we’ve all been bombarded with those Black Friday ads and every big box store and flat screen push ad nauseam.

So I recommend changing the perspective, try shopping the Shenoa experience, you know you can’t try those diamond studs on that you see on the computer screen. Are you really going to order that diamond bracelet from a company that has an 89% rating? Well here come the recommendations, ready?

1) Figure out how you are getting to New York; planes, trains (buses), automobiles… the city is great this time of year and you can make a great day of it. The Rockefeller Center Tree is right around the corner and I can also recommend a few nice Irish pubs for some holiday cheer, the city really hums now so come experience it.

We are located at 1 west 47th street right off 5th avenue, in a private setting that will enhance the shopping for jewelry experience.

2) At the store you can choose from a wide selection of Merchandise whether it be a diamond pendant or diamond bracelet or perhaps a nice sapphire ring… we have it all and the fun can really be in the picking, can it???

3) For the customer interested in a diamond engagement ring or maybe an upgrade of their current stone our selection of loose stones is unparalleled, you would be hard pressed not to be able to find that perfect diamond for that perfect partner.

4) So come in sit-down and share some holiday cheer with all here at Shenoa & Co we are here for you!


Well ladies and gentleman those are some of my recommendations, there will be more to follow let this Christmas be special, enjoy the whole experience and the satisfaction you will receive cannot be attained from a computer screen.

Happy Hunting!

Kerry Ryan
Shenoa & Co.
http://www.shenoadiamonds.com

1 West 47th Street
Diamond District
New York, NY 10036

Friday, November 20, 2009

Thanksgiving is the perfect holiday and I’ll tell you why: it’s because it’s about people, family and friends

Hello all, Kerry Ryan here!

Let’s talk Turkey!

While I always say my articles here are jewelry inspired it doesn’t mean it should be only about Diamonds, engagement rings and all diamond jewelry all the time. Today let’s talk about my one of my favorite holidays and that would be Thanksgiving.

In my opinion Thanksgiving is the perfect holiday and I’ll tell you why: it’s because it’s about people, family and friends, there are no obligations expected (except maybe being in charge of the stuffing or perhaps the pumpkin pie). It’s about sitting around a large table overeating, drinking wine, stimulating conversation (at my house there will be 11 separate conversations going on and pretty much no one listening par for the course).

Thanksgiving is also about reaching out to others, my brothers and I had a habit of bringing a stray to my parent’s house every holiday, no reason for anyone to be alone on Thanksgiving. They were forewarned about the 11 conversations but it was fun watching their heads spin anyway someone had to listen, but with my father pouring the wine the listening eventually didn’t matter.

So I implore all to make this Thanksgiving extra special, enjoy your friends and families maybe reach out share some kindness with a stranger. Believe it or not but in these trying times we have more to be thankful for, make the day extra special.

Happy Thanksgiving to all!!!

Kerry Ryan
Shenoa Diamonds

http://www.shenoadiamonds.com/






1 West 47th Street
Diamond District
New York, NY 10036



PS: If you are in the search for a Verragio engagement ring or a Verragio wedding band, Shenoa Diamonds has the largest Verragio engagement ring collection in the New York Diamond District. With the new arrivals from Verragio now in the showcases, one can find a Verragio engagement ring for any taste or look.

Friday, November 13, 2009

True friends, family and partners...They are a blessing! Show them your appreciation...

Hello all, Kerry Ryan here…

Random thoughts…

I heard this quote the other day “there are no true friends” I could not disagree more, let’s start with my wife, she is my friend and we become stronger friends daily, long before the engagement ring, long before the wedding ring she became my true friend, there is an unseen trust and understanding can’t fully explain it but anyone who has it will understand it.

In my circle of life I have been blessed with true friends, these people got my back, will be there in the middle of a dark rainy night if needed, would bail me out if needed, I haven’t needed that in a few years but its good to know that they are there.

So my wish for you is true friends, it’s a blessing!!!

Now more then ever our friends, family and partners are needed and in turn to show appreciation for them is also needed, reward them this year. I personally recommend Diamonds but a warm hug, a soft kiss, a round at the bar may be all that is necessary.



The ring pictured above is a round diamond set with two matching round stones in a platinum setting with micro pave in the shank. The side stones accompanying the center are a match like true friend, they may not match perfectly (diamonds are like fingerprints and snowflakes while they are close they are never exact) but they work quite well together.

Okay so I recommend you come down to Shenoa & Co. and will see your match and get you another!

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

P.S. Veterans Day just passed, my hope is that you Thanked the men and women for their service and remembered those that are not here to thank; for their service we are free, please always remember that.

ShenoaDiamonds.com Update: We recently added new Verragio Engagement Rings, Diamond Stud Earrings and Solitaire Diamond Enagegment Rings at great value. If you are thinking about buying this is the best time to do so.

Thursday, November 5, 2009

Diamonds and diamond jewelry are all about passion and unique stories, I’ve told you some of mine so tell us some of yours.

Hello all, Kerry Ryan here…

It’s all about you…

When I write these pieces they are meant for you, our customer and friend or future one. These stories are meant to educate, stir passion, and perhaps interest but all along they are for you.


They are for Joe who’s scraped together a couple of thousand through hard work to spend on an engagement ring for his girlfriend Mary, he knows it’s not a ton of money but you know what, to him it is so he needs to be treated like he’s spending a million bucks. The important part is that Joe is treated specially, not rushed by some uncaring salesperson that shows him one ring and flatly states, that’s what he can afford; take it or leave it. No way no how that is going to happen at Shenoa & Co. if I have anything to do with it. Joe will be treated as if he’s my most important customer because at that time he is and it is paramount that we find a diamond ring for Mary that is spectacular for her and that Joe is proud to give it to her.

If I’ve learned anything is that the Joes in this world turn into lifelong customers who will recommend all friends and families when treated respectfully and fairly.

These stories are for Isabella who just landed that big promotion at her job and wants to treat herself to diamond earrings I know for a fact that most sales people blow off single woman because they feel that they are not buyers, not at Shenoa, we will spend the time to find the right pair of earrings. Hey Isabella, you know you are important, we think so too.

They are for a guy named Miles who he knows that he short changed his wife last Christmas but the economy stunk and he didn’t really feel comfortable with his standing at his job so he held off. Well not this Christmas, come hell or high water Jacqueline is getting that fancy yellow diamond ring that she’s had her eye on. Miles has been a longtime customer at Shenoa and knows their selection is unparalleled so this year it’s happening, hell you can’t take it with you, no time like the present.

So please, I welcome all feedback; share your stories, your likes, your passions. Diamonds and diamond jewelry are all about passion and unique stories; I’ve told you some of mine (and will continue to do so) tell us some of yours, there are a lot out there I’m sure!!!

Have a great day!

Kerry Ryan
Shenoa Diamonds


1 West 47th Street
Diamond District
New York, NY 10036




Friday, October 23, 2009

Jewelry and diamond shopping forecast for the holidays from Shenoa Diamonds.

Hello all, Kerry Ryan here…

Observations…

You all know by now that I gain part of my instinct and knowledge through observation and then I use that in my sales and design work; here are some examples:


Customers usually go back to their original choice, not all the time but quite often. An example of this is the young lady I was working with lately on a diamond mounting. She picks a ring similar to the one pictured, and then we are off to the races looking at many options. While we started with the split shank with trapezoids we progress to classic three stone mountings on to antique style after a couple of well spent hours she settles on her original choice, life comes full circle yet again. Like I said it happens all the time.

The classics are classic for a reason, they are timeless. The three stone diamond mounting, 4 prong style diamond tennis bracelet, the Riviera diamond tennis necklace, they all have been around for many years and will be around for many more, and by the way micro pave is the new contemporary classic here to stay.

The number one diamond gift item for the holidays will continue to be diamond stud earrings; they are truly a no-brainer. The girls can wear them with anything; dress them up dress, them down. Do you want to be a hero this Christmas? Get her diamond studs... trust me.

All women are beautiful diamonds just enhance their beauty and make them happy, trust me again guys you want them happy.

Sapphires are the second most precious stone sold after the diamond; they are neutral like the diamond can be worn with anything.

White metals like platinum and white gold will continue to out sell yellow gold for the foreseeable future.

I believe this is going to be a great holiday season; people are just ready to move on and up.

Well that’s enough for now, we will speak soon.

Have a great day!

Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com

1 West 47th Street
Diamond District
New York, NY 10036

PS: Visit the Shenoa Diamond Showroom in the Diamond District or online at http://www.shenoadiamonds.com to view the latest Verragio Engagement Ring arrivals.

Friday, October 16, 2009

Holidays are upon us, no time like the present to visit Shenoa & Co. Diamonds to start your shopping.

Hello all, Kerry Ryan here!

Rainy Days and Mondays…

Well, here in New York we’re about to loose the whole weekend to back to back Nor’easters, there goes my plans for golf and running around with the kids outside as the days are getting shorter.

What that does afford me is time to plan and at Shenoa & Co. Diamonds it means I go over our in house stock. Hey the holidays are upon us, no time like the present. I am presently filling the gaps in our Diamond Stud Earring sizes that include adding 0.70ct – 1.00ct total weight sizes; I found that we have an ample supply of 2.00 cts. to 3.00 cts. total weight, great for the customer that’s thinking of upgrading.

Diamond bracelets are always popular this time of year and I feel that you will be quite happy with the selection we now have in house; from the classic tennis bracelet style to the more fashion oriented. There are styles here at Shenoa & Co. Diamonds that should fit anyone’s taste and most people’s budget.

I’m not forgetting the bridal crowd either; I am introducing some exciting new styles (I highly recommend making the trip to our showroom in the Diamond District in New York City and checking them out yourselves). Micro Pave is still HOT and the three-stone look remains quite strong. I’m telling you our showroom window on 47th street looks like HIGBEE’s from ‘The Christmas Story” only instead of toys they are Diamonds.

So on this rainy weekend I will find the time to plan, to build and to create, surly beats just complaining about the weather!

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
New York, NY 10036

Wednesday, October 14, 2009

Looking for value? Read John Ruskin's famous quote about paying to much.

Shenoa & Co. Diamonds is known for value, service and quality in diamonds and fine jewelry.



It is unwise to pay too much. But it is worse to pay too little.

When you pay too much, you lose a little money; that is all. When you pay too little, you sometimes lose everything because the product you bought is incapable of doing what it was bought to do.

The common law of business prohibits paying a little and getting a lot. It can't be done.
If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you would have enough to pay for something better.

There is hardly anything in this world that someone can't make a little worse and sell a little cheaper-and people who consider price alone are this man's lawful prey.

By John Ruskin 1819-1900

Thursday, October 8, 2009

When shopping for a diamond engagement ring, let your individuality speak for itself.

Hello all, Kerry Ryan here…

For every seat…


The beautiful heart shaped diamond pictured here is set in a custom made 18K two-tone diamond semi-mount micro pave style, just goes towards individual style. A couple walked into the store with a unique and distinct vision, we sat down and on paper designed a stunning semi mount then they went and picked a heart shaped diamond to be set in the ring. I can tell you that I can count with one hand the amount of heart shaped diamonds I’ve sold in the last decade. They are not for everyone but in the same note it does not lessen their beauty and appeal. It just speaks for individualism.

In a day and age where we are constantly being classified or forced into certain brackets, I say screw that, be an individual, make a statement, be your own person. Just because your sister got a round diamond set in a solitaire setting doesn’t mean you have to get that. If your mom doesn’t like your choice of a radiant cut diamond its okay, trust me it won’t be the only choice in your life she disagrees with. If your family insists that you use the family jeweler but you’re more comfortable with some guy named Kerry you met last Saturday I recommend buying from him (gratuitous plug).

What I’m driving at is that marriage is a highly individual choice and so should the diamond engagement ring that you choose to go along with it. So when you are out shopping, don’t be pressured into anything, be comfortable and make a well reasoned choice. I’m not saying that it needs to take a long time to make a decision; it just needs to be a choice that fits your individualism.

So grasshopper, so ends today’s lesson.

Have a great day!!!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036



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Thursday, October 1, 2009

Guys, don't lose the romance factor when buying a diamond engagement ring; surprise her!

Hello all, Kerry Ryan Here!

Random diamond thoughts…

When buying a diamond engagement ring guys don’t lose the romance factor, surprise her! It is commendable and rewarding. If a surprise is not in order then get engaged somewhere cool, you’ll create a memory for life trust me I’ve got one.

Looking for the right jeweler, trust your inner instincts, most people don’t like pushy people, why would you want a pushy jeweler?



Stress stinks when buying diamonds and/or diamond jewelry, to lower the stress factor one way is by creating a budget and sticking to it make the jeweler work for you not the other way around. If you know what you want to spend that’s half the battle, trust me it will keep the blood pressure lower.

Diamond gift ideas; pick something she doesn’t have. Do a mental inventory:



  1. Ears – Diamond studs perhaps diamond earrings

  2. Wrist – Diamond bracelet or a diamond bangle

  3. Fingers- God gave them 10 so after the engagement ring there are many more options: diamond band, sapphire and diamond ring, etc

It’s October, if you go to the local malls they are already decorating for Christmas, what I’m advocating is that it’s been a tough year, don’t you think that special person in your life deserves something special? If your answer is yes now is a good time to firm up the planning, trust me on this one.

If you’re sitting on the fence it’s time to jump off, there is nothing more fulfilling in life then a well grounded relationship, one that is full of love and understanding. It took me awhile to figure it out but even the blind squirrel finds an acorn

Well that’s enough for today, more to follow…

Have a great day!

Kerry Ryan
Shenoa & Co.


1 West 47th Street
Diamond District
New York, NY 10036



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