How to give him the right directions when he is shopping for the perfect diamond engagement ring for you

Hello all! Kerry Ryan here…

Let’s hear it for the Girls!!!

Okay let’s stay in the suggestion venue and with get to the today’s topic: Ladies, this one’s mostly directed towards you. We men, when it’s boiled down are really quite simple. A good meal, a nice drink, someone to love and simple directions are our basic needs.

So let’s talk about simple directions to give to the guys when it’s your jewelry needs that are concerned. Let’s face it; most men abhor shopping including myself. I buy; I don’t shop so when I walk into a store it’s with every intention of buying what I went in there for. So ladies how do you help your man arrive at the buying stage; here are some simple suggestions:

- Do the shopping for him; while some men like the whole experience of picking out a diamond engagement ring from start to finish, most prefer to just be there for the finishing stages. So girls, figure out the style of engagement ring that you like (giving the guy a few choices empowers him), go out with your girlfriends, mom, sisters etc. to find out what you like and then convey it to him.

- Be reasonable, don’t shoot for the stars, guys tend to think with their wallet so maybe the two of you should get a feeling for his budget. If shopping with him then try not to pick out the most expensive ring, 1st lead him that way if the budget allows

- As a man myself our attention span isn’t as long as yours so if shopping together go to a couple of stores, not all of them

- Remember most women are size oriented and men are quality oriented, the need to find a happy medium is imperative.

- I say this in almost all my articles; if you are together, have fun, engagement ring shopping should be a fun and rewarding experience three words: Live-Laugh-Love

- Men have to do this on a full stomach and that goes for most things in life (this is probably the most important suggestion; hungry men tend to be cranky).

So that’s enough for today, don’t get me wrong there are guys out there that are super control freaks and need to analyze things to the nth degree, for these gentleman we at Shenoa Diamonds are prepared also but alas that is another day’s lesson.

Happy Hunting and have a great day!


Kerry M. Ryan
Production and Design Manager

Shenoa & Co.

http://www.shenoadiamonds.com/

1 West 47th Street
Diamond District
New York, NY 10036

Facebook: http://www.facebook.com/Shenoa
Twitter: http://www.twitter.com/shenoadiamonds

How to find the perfect diamond…Here are some simple suggestions help you with your diamond shopping

How to find the perfect diamond…

Hello all! Kerry Ryan here…

In this imperfect world we strive to find perfect things in our lives; being this is a diamond and jewelry forum, let’s talk about finding the perfect diamond today.

Well to do so, you have to determine what defines perfect to you; for some perfect is the highest color, for others it could be the largest size, yet others still it could be what fits into one’s budget. There are many factors that may play into what one considers when they select their “perfect” diamond. How do you go about this? Well here are some simple suggestions:


-If you’re doing this as a couple then be open with each other about what is most important to you, and then find a middle ground; marriage is based on compromise and teamwork, this is just the start.

-Guys, determine a comfortable budget and then let that dictate what options will be the driving force. I don’t care how much one is willing to spend; no budget is ever open ended.

-Ladies, the way you set your diamond lends to its perfectness so help the boys out and give them concrete options or strict directions.

-Just because the diamond is graded D color - IF clarity doesn’t mean it’s perfect, there are more factors such as cut, dimensions and size that come into play. They are all equally important.

-While round shape diamonds have a formula, fancy shapes do not; you need to determine what shape that you like and go from there.

-Have flexibility, you might surprise yourself a little, flexibility can go a long way to determining with what you end up purchasing.

-Lastly; have fun, don’t make it a chore, and enjoy yourself. This is a life changing event and should be done so with great cheer.

Well, there are some simple suggestions, I know I have more but there’s no point in overdoing it today. We have many more days in front of us at Shenoa Diamonds.

So come on down and we’ll work together on finding that perfect diamond!!!

Kerry M. Ryan
Production and Design Manager

Shenoa & Co.
1 West 47th Street
Diamond District
New York, NY 10036

First lesson of the year: Get her the diamond engagement ring she wants

Hello all! Kerry Ryan here…

Let the games begin…

It’s January; it’s a start of a new year and a new decade so let’s begin with a very simple lesson gentlemen.

Get her what she wants; if you adhere to this simple mantra, life will be so much easier. We (meaning us men) tend to let our tastes and wishes cloud our thoughts, we (not always intentionally) go out to make a purchase with our own pre conceived conditions and notions. Humor me by letting me explain with a simple example:



Young lady walks into my store and asks to see some loose diamonds so we sit down and after a few questions we start to look at a square radiant cut 1 carat to 1.25 carats size. Karen (not her real name) picks out a 1.18 carats F color VS2 clarity because she likes as she describes the star burst (brilliance). Just so she’s sure Karen asks to see squarish cushion-cut diamonds and I, of course oblige.

Bang Zoom!!!

Karen falls in love with a 1.25 carat H color SI2 clarity. Why? Because this diamond talks to her and trust me for those that go about this purchase with emotion and whimsy, the diamond you settle upon will talk to you. The ones that purchase a diamond purely on technical standpoint miss out on a lot (but that’s another lesson, stay on point Ryan). Karen loves everything about this diamond and I mean everything, I was there. So she asks if I could hold it to the side so her boyfriend can come and look at it, no problem.

Let’s skip ahead to the boyfriend and herein lies the lesson. Mike (again not his real name) stops by the store and asks to see the diamond again; I oblige and show him the cushion-cut that Karen has taken a shine to. After looking at it Mike says he saw an F VS2 in another store that was similar size more money and ask me to show him others like that I oblige. See here lies the lesson:

Mike/Man: Quality driven before anything else can’t believe girlfriend pick a slightly lower quality diamond.

Me/Old Sage: Mike, life lesson, get her what she likes; she’s the one wearing it and guess what it cost $1500 less then the quality you’re thinking about.

So we leave it at that. They will come back together and look at more loose diamonds, again I will be more than happy to oblige but I’ll tell you now Mike get her what SHE wants, she’s the one wearing it!!!

I’ll keep you posted…

So the First lesson of the year ends, let’s hope well…

Speak soon…

Kerry M. Ryan
Production and Design Manager


Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

Happy New Year to All! Let’s have a great 2010 together…

Hello and Happy New Year to All,

Kerry Ryan Here…

I have to say so far it’s been a great year…

Its January, New Year, heck a new decade so I guess a lot of you have made resolutions (hopefully they haven’t been broken yet). I’ve decided to be resolute. There are those out there, you are more then welcome to join me.


For the fence sitter it’s time to get her that engagement ring, you never know what her resolution is so for your sake hope it’s not a ticking clock.

For the guy who blew it at Christmas thankfully Valentine’s Day approaches quickly and at Shenoa Diamonds we have the diamond bracelets and diamond studs to choose from that have gotten many men out of the doghouse. Heck, what happen to the just because gift!!!

For the Lady that wishes to reward herself for a job well done, stop on down and we’ll help you pick out that diamond pendant you’ve been looking at and thinking about for these last few months.

For the parents who wish to reward their children for all their hard work, we have great graduation gift ideas or perhaps one of those other special occasions (confirmations, communions, bar/bat mitzvahs) to name a few.

Never forget, friends can gift friends; I’m working on a special diamond pin as we speak that one of my dearest clients is going to present to her friend for a very special birthday.

Well there is a start for some great resolutions; all you need to be is resolute!!!

Let’s have a great 2010 together…

Kerry M. Ryan

Production and Design Manager
Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

Merry Christmas to ALL and a Happy New Year

Hello all! Kerry Ryan Here…

‘Twas the night before Christmas and all through the store
Not a diamond was stirring, not even a pearl
The studs and bracelets were snug in their beds
While visions of thrilled women danced in their heads

The stockings were stuffed with diamonds and hung by the fire with care
And soon would be opened with joy to be shared
Myself and my co workers had had it at last
So we opened some vodka to have one last blast

To all of our wonderment what did finally appear?
But a tiny little elf and eight tiny reindeer
With a wink and a nod he sprang from his sled
And joined in our toast with a shake of his head

As we hugged and shook hands we finally did hear

“Merry Christmas to ALL and a Happy New Year”

With apologies to Clement C. Moore.

Kerry M. Ryan
Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

2 days to go!!! Make this a special Christmas

Hello all! Kerry Ryan here…

2 days to go!!!

I know of some very lucky wives and girlfriends that are getting something special this year. The men in their lives were determined to make this a special Christmas this year and for those that did good for them.

The guys that strike me funny at this time of year are the ones who come in the store and flatly state “just looking”, as a former boyfriend and currently a husband, 2 days before Christmas the just looking part should be over and done with and the just buying part should be the whole program. Really guys, what could you possibly be just looking for at this time of year other then some unhappy woman in your life on Christmas day? Trust me those that just look themselves into a scarf this Christmas better stock up on brandy for their eggnog so they have some company this Christmas night.

Let’s go back to the guys who did their girls a solid this holiday, good for you, you will be rewarded in more ways then one; wink wink, nod nod!

Hey it’s nice to make a holiday special but in these uncertain times it’s even nicer cheers to you all!


Here at Shenoa Diamonds we will be here to Santa comes to help those who are in the just buying mode, it just takes a little thought to be a big hero.

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036


Hey, I get an early Christmas present for myself today; my darling daughter Kayla Elizabeth’s first visit to New York American Girl, Shenoa Diamonds, The Christmas Tree at Rockefeller Center and dinner at the Pig& Whistle. What could be better???

3 Days to go...It’s beginning to look a lot like Christmas!!!

Hello all! Kerry Ryan here…

3 days to go…

It’s beginning to look a lot like Christmas!!!



Well, here at Shenoa Diamonds we are in the home stretch; Christmas is right around the corner, snow is on, the way looks like we are going to have a White Christmas. It’s been quite some time since we’ve had one of those here. So as the final weekend is upon us just wanted to let you know that for you, last minute guys we are here to help. So put on your snow boots bundle up and get your butt down here and make it a Happy Christmas for you and the Misses.

I’m ready, just need you to be ready and nothing will make that gal in your life happier then a diamond in the stocking or under the tree comes Christmas morning. We are jam packed with potential stocking stuffers you know; diamond pendants, diamond bangles, sapphire and diamond bracelets and much, much more.

Let me tell you, the smiles and love that you will generate for giving that perfect gift will be rewarded tenfold. I see it myself everyday and it is quite heartening so come in or call we are here at Shenoa Diamonds to help make THIS CHRISTMAS EXTRA SPECIAL!!!

Happy Hunting,

Kerry Ryan
Shenoa Diamonds


1 West 47th Street
Diamond District
New York, NY 10036

Diamonds and Diamond Jewelry for the Holidays, You Just Can't Go Wrong!

Hello all, Kerry Ryan here…

A little story…

My husband, being unhappy with my mood swings bought me a mood ring the other day so he would be able to monitor my mood swings better.

We discovered that when I’m in a good mood it turns bright green!

Better yet when I’m in a bad mood, it leaves a big red mark on his freaking forehead.

Maybe next time he’ll buy me a diamond instead!!!


That is an example of what I tend to repeat ad nauseam that a happy wife/girlfriend equals a happy husband/boyfriend. It doesn’t take a tremendous amount of thought to buy that special someone a beautiful piece of diamond jewelry. Whether it is a ring of some sorts or diamond studs or a diamond pendant, bracelet etc., it will be greatly satisfying results to you and most importantly your wife/girlfriend.

So on your next trip to NYC come to Shenoa & Co., I would be happy to walk you through different selections at different price points. It’s that time of year and I will continue with my not so gentle reminders that guys this Christmas should be a diamond and diamond jewelry Christmas, it’s never to early to plan. Don’t be the guy that’s on my window December 23rd pulling his hair out.

While we would love you to come down to the store (New York is lovely this time of year) please keep in mind that we are also available online at ShenoaDiamonds.com as well as over the phone. I myself as well as my associates are available to help you 7 days a week. So just walk in or if you prefer make an appointment and we will help you make this the best Holiday yet.

Or you could just buy that mood ring…

Happy Halloween!!!

Kerry Ryan
Shenoa Diamonds

http://www.shenoadiamonds.com/

1 West 47th Street
Diamond District
New York, NY 10036