Just when you thought it was safe to go diamond shopping… Tales of engagement and non-engagement…

Just when you thought it was safe to go diamond shopping… Tales of engagement and non-engagement…

I’ve dealt with thousands of different people over the years and that would mean thousands of different personalities but as trends go, some repeat themselves as you’ll see in what follows.

We all know the following couple but have dealt with them in different circumstances, mine happen to be when they are shopping for engagement rings. The woman is overbearing, tending towards obnoxious, the man is overwhelmed, unable to finish his own sentences somewhat emasculated.

Here’s how it usually starts: Woman struts into store pronounces “I want to see everything!”, man follows shoulders slumped feet shuffling resigned, at this point I put on the charm steer the couple to a cozy corner where I state clearly that I don’t do everything but would be more then happy to work with this fine couple if they show a little focus.

The battle lines are drawn…

If I haven’t told you before I’m Irish and a little head strong myself so I may feel a slight need to defend what I feel is, this fellows lack of manhood so I whip out my imaginary sword and I’m ready to do battle with Madame Overbearing.

Me: Is there a particular style of diamond engagement ring you’re after?

M.O.: (I’ll abbreviate Madame Overbearing from this point on) Perhaps you misunderstood me but I did state that I want to see everything!!!

Me: I’ll repeat it more slowly this time I…Don’t…Do…Everything…I…Need…Focus…I’m sure you understand sir.

Overwhelmed man starts to speak but is drowned out by M O “perhaps you didn’t understand me but in the interest in this process started, show me that ring over there!!”

Me: As I think to myself that this is going nowhere I pull a gorgeous cushion cut Diamond engagement ring from the window and proceed to show it to M O. “ well this is beautiful why don’t you try it on”

M.O.: “well you mustn’t be the sharpest tack in the box, I Meant the Other Ring over there!!!”

Me: At this point I think, why did I start with this shrew, grab the other ring and shove it on M O’s finger

M.O.: What do you think of this one Stanley? Stanley starts to speak but is quickly drowned out, frankly it’s not all that important what he thinks as all he’s doing is paying for it!”

Me: ” Well at this point I’ve had enough time to defend all manhood, I start to put all the jewelry away while the couple across from me looks slightly bewildered, once everything has been cleared from the counter, I state clearly while pointing my fingers,” ARE YOU SURE YOU WANT TO MARRY HER!!!”

Here’s where it gets interesting, the couple is usually slightly stunned, taken aback etc. M O usually starts sputtering and twitching while overwhelmed man stands just a bit straighter. I proceed to open the door and shoo the couple away.

Well not all my encounters end with a sale some just end with a lesson in life. Let’s face it when I’m dealing with you, the general public, we are in to happy endings and 99% of the time, that’s what’s accomplished the other 1% is just plain interesting.

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

Fancy is great but sometimes simple can be better…

Hello all, Kerry Ryan here…

Fancy is great but sometimes simple can be better…


You may ask yourself just what I mean by that, well I’ll tell you. In the above picture you see two fancy yellow diamonds surrounded by small round brilliant-cut diamond set micro-pave’ style, let’s face it these are gorgeous fancy diamonds earrings. I made them and in my opinion these are occasion pieces, meant to be worn on special occasions: weddings, black tie affairs, red carpets etc.

Well, as I said in my opening statement sometimes simple is better and what can be simpler then a pair of Diamond Studs. Diamond studs are probably the best gift a man can give to a woman other than children and an engagement ring. They can be dressed up or dressed down; they can be worn for all occasions or none at all. They are simple diamond beauty in a non complicated setting. Diamond studs are all about the diamond, no fuss no muss.

They are a great gift; guys as I’ve said before diamond studs are a no brainer, if you’re not ready to pop the question then they’ll buy you time (keep the wolves from the door as they say).You’ll also find that no matter how many pairs of earrings your girlfriend/wife has, they will wear the diamond studs at least 90% of the time. They also make great holiday, birthday and anniversary gifts. I can assure you that this is one gift that you won’t have to worry over; they’ll love them and love you for giving them.

Girls what can be better than something that goes with everything, how many things in your wardrobe can you say do that. Also ladies what’s really cool is that they are upgradeable; when they start looking a little smallish come on down to Shenoa Diamonds and we will make them bigger. How cool is that!!!

So when your thinking about that next diamond purchase remember Fancy is great but sometimes simple can be better…

Have a great weekend!!

Kerry Ryan
Shenoa Diamonds
1 West 47th Street
Diamond District
New York, NY 10036


P.S. We’ve been published thanks to you. JCK (Jewelers Circular Keystone) magazine quoted one of my blogs in their recent publication which is real cool considering its infancy. It’s outstanding to be recognized within your industry for work done but again I have you my friends to thank for that.

To you all a big THANK YOU!!!

Four life changing words: Will You Marry Me?

Will You Marry Me?

Four life changing words usually result in exhilarating response. Well this is an easy how to on how to arrive at those four words.

1. Find someone special, now that you’ve accomplished that we will go to step 2.

2. Okay you are ready to get engaged, you get a feel for what she likes and in doing so you’ll also get a feel for what it will cost you.

3. Now create an ultimate budget that includes the cost of the setting and the diamond, I recommend you’ll leave yourself some wiggle room up and down.


4. Find a jeweler that you are comfortable with, you can do these two ways: 1) Get recommendations from family and friends. 2) Trial and error; go out drop in on a few stores, trust your judgment your instincts are correct, work with whom you are most comfortable.

5. Proceed to pick the diamond and engagement ring.

6. Pick a nice place to propose, someplace special; you’ll always remember it that way (foot note: for those that are doing it more then once I recommend that you try something fresh!).

Well that is really not so hard is it? Now you are ready to say…

Will You Marry Me?

Have a great day.

Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com

1 West 47th Street - Diamond District
New York, NY 10036
866-743-9268

Kerry Ryan at Shenoa & Co says: Cheap can be expensive…

Hello all,

Cheap can be expensive…

A wise man once conveyed to me the quote,” cheap can be expensive”; while this is true in most aspects in life, here we are in the jewelry subject so I’ll concentrate on that.

Let’s face it you’ll spend months looking for the perfect diamond, you’ll find it and because sometimes you are in a hurry or perhaps you just want the whole process over, so you pick a setting right out of the showcase or on the internet. Wrong, you should put just as much work (and sometimes more) into the ring that you will present your loved one. Don’t get me wrong if it’s a solitaire you are after that doesn’t take a great amount of thought as there are not a huge amount of options and the simple beauty of a diamond solitaire is sometimes a no-brainer.


What I’m really driving at is if you afford yourself enough time and have budgeted yourself enough money, a custom made mounting is truly worth it. Here at Shenoa Diamonds we do this daily for our customers and the results are outstanding. The pictures we have presented to you over the last few months are examples of our handmade work. I’m not talking a huge wait time either, as I’ve discussed before with you these projects typically takes about two weeks to complete and is well worth the small wait. You will not believe the reaction when you present a stunning ring to your fiancé and after all; isn’t it the reaction we’re truly after?

So take a little extra time, bring her in, especially early in the process so she can steer you in the direction of style that she wishes to wear. I’ll be happy to sit-down with one and all and show you some of the pieces that we have in stock or perhaps design a ring just for you. It really doesn’t cost all that much more and the results speak for themselves.

The recommendation is just invest a little time and money for huge results.

Have a great day!!

Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com

1 West 47th Street - Diamond District
New York, NY 10036
212-764-1625

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