Friday, September 25, 2009

Diamonds Q&A - How to buy the perfect diamond for your budget

Hello all, Kerry Ryan here!

A little Diamond Q & A

Questions I’ve heard over the years and their answers…

- What is the most brilliant diamond?

The most brilliant diamond is the round brilliant cut because it’s the most symmetrical and the more symmetrical the more brilliant (FYI: the second most brilliant is a square radiant cut).




- What is the most expensive cut?

Again with all things being equal the round diamond is the most expensive (Two main reasons: 1- it’s the most in demand. 2- It’s the most expensive to manufacture).

- Which is the most important of the 4 C’s?

In my opinion and this is putting the size of the diamond aside (carat), the most important C is the cut (a diamond that is cut properly is brilliant with lots of fire, with that said the order is as follows:

Cut- we just discussed why.
Color- you want as white(colorless) as possible.
Clarity- if you don’t see it with the naked eye why worry.

Basically I’m saying pay for what you see not what you don’t.

- I like a round, my girlfriend likes a square cut what do you recommend?

Here is one of life’s lessons: get her what she WANTS (I’ve said this before Happy Wife=Happy Husband, a very simple formula -no added ingredients necessary).

- What happens if she says NO?

If you don’t know what the answer to that question you are in the wrong store you should be at the florist.

- What makes Shenoa Diamonds different then the other stores?

Well I’ll tell you, I feel we go the extra mile, we are customer service driven and with our attention to detail I feel we are unmatched, we may not be the cheapest but I can assure you we are the most thorough.

Well that is some of the questions and I can assure you there are more to be discussed in the future.

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

PS: Happy 2nd birthday to my son Brenden Patrick!!!


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Friday, September 18, 2009

Creativity and inspiration aren’t always spontaneous sometime they need to be worked on.

Hello all, Kerry Ryan here…

Inspiration comes in all forms, sometimes I just don’t feel any enthusiasm and you know what that is perhaps when I’ve created some of my most creative and daring designs. You guys know those days when you don’t want to get out of bed, don’t want to go to work, don’t want cut the lawn, I could go on and on.



So on days like this I force myself to work to think to create. The Diamond ring pictured above came about on one of those days, I had 34 round diamonds, all matching, would have been easy to put them in a diamond bracelet and stick it in the window but I said no Kerry be more creative work to make a special piece. So I sat down with my artisans and put together a one of a kind Diamond band in platinum that looks as great on as it does in Shenoa Diamond’s window. The ring is all diamond very little metal and very comfortable when worn it’s a really big show allowing the light to make the diamond’s brilliance stand out. While a ring of this size (it totals 9 Cts.) is not for everyone, the one’s who have purchased are quite thrilled with it.

What I’m really driving at is you too can create for yourself a special diamond ring or unique piece of jewelry when you least think you are able too. Let’s face it you can use this philosophy in many aspects of your every day life. I just use jewelry as my forum because that is one of my great passions and what I write about.

So in review; creativity and inspiration aren’t always spontaneous sometime they need to be worked on!

Have a great day!!!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

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Just Arrived! View the latest Verragio Engagement Rings at Shenoa Diamonds. Verragio is known for exquisite engagement rings manufactured with time-honored craftsmanship and timeless designs.

Monday, September 14, 2009

Let's talk about planning to get engaged, married or get jewelry gifts.

Hello all, Kerry Ryan Here…

This one is goin’ to be big Louie!!!

Ah, alas September is upon us autumn is around the corner, football season is starting, before you know it the holidays will be here. So today, boys and girls, let’s talk about planning.


Planning is important with many occasions but especially when one is planning to get an engagement ring or a wedding band or perhaps a diamond gift for the holidays. Right now, as we speak I am in the middle of delivering wedding bands for 7 different couples all getting married on the 19th of September how cool is that?? Some of these folks were well prepared and planned ahead while others waited to the last minute (which is not a problem as we at Shenoa Diamonds are well prepared to service the customers quickly with custom work).

What I’m driving at is, you the individual set your own goals and when doing so one of them should be the timeframe you’re looking at. I can give you recommendations but you ultimately have to set up you own parameters.

My Suggestions:

- The wedding band should be selected 3 months before the wedding (having married recently I know the list of things-to-do gets longer as the date approaches, not shorter so the things you can get done get done).

- Diamond engagement ring, when you are ready go about making your decision in a timely fashion over shopping or taking too much time will wear on you and your fiancé.

- Shopping for a holiday gift; guys get it over with, you who wait for the last minute pay a higher premium either in price or selection (that is coming from the ultimate procrastinator).

Again these are only suggestions but they come backed by years of experience; Happy Hunting!!!!

Have a great weekend and Go Giants!!!

By the way Happy 5th to my lovely wife Jackie!!!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

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Thursday, September 3, 2009

Happy Labor Day from Shenoa Diamonds!


Hello all, Kerry Ryan here…

As we approach the Labor Day holiday let us all remember that is to honor those who’ve served this country we hold so dear. It’s easy to write about diamonds and rings and earrings as well as the stories that come about when selling them or just trying to.

We will spend this weekend with friends and family at barbeques perhaps the beach or mountains or touring one of our great cities, in doing so just take a little timeout to remember those that have preceded us and those that aren’t able to do so because they are in some far off country protecting us and those around them. It will take just a few small moments and you’ll be better for it.

I will be at Shenoa Diamonds through Saturday then off to celebrate this holiday with my brood and a few friends, we will hoist a few to the aforementioned men and women. I welcome all to join me.

Happy Labor Day All!

Kerry Ryan
Shenoa Diamonds
1 West 47th Street
New York, NY 10036

Tuesday, September 1, 2009

Happy engagement stories from Shenoa & Co....

Hello all, Kerry Ryan here…

Got a little feedback on my last blog post, here is a finer engagement story…

Guy goes on vacation to the ‘Joisey Shore’, last thing on his mind are diamond rings, diamond studs, or diamond bracelets. Let’s face it he’s there to catch some rays, eat some seafood, and to sample tequila shots, but as most stories start that’s seldom how they end.

A few days into his trip a friend comes down and tells him that he’s moving out of state; these guys are close so they decide to go out to dinner to celebrate this new beginning. They pick a local restaurant and off they go, as they are seated at the table the waitress comes to take the order, the guy never being bashful asks the waitresses’ name, she states “I’m Jackie” ( guy later finds out that waitress has never given real name to customer before fate at work), well they proceed to have a great meal helped along by the great service from Jackie. Guy leaves generous tip.


Later that evening guy goes back to local for a nightcap; across the bar is aforementioned waitress. Guy sends over a drink. Jackie says” if you remember my name I’ll except!” Not knowing that guy has impeccable memory he simply states” Jackie”. They proceed to party the night and most of guy’s vacation away.

Flash forward; guy and Jackie will be celebrating their 5th anniversary on September 10th…

Happy Anniversary Jackie!!!

Love,

Kerry

See, I know many more happy stories of engagement…

Kerry Ryan
Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

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