Wednesday, December 23, 2009

Merry Christmas to ALL and a Happy New Year

Hello all! Kerry Ryan Here…

‘Twas the night before Christmas and all through the store
Not a diamond was stirring, not even a pearl
The studs and bracelets were snug in their beds
While visions of thrilled women danced in their heads

The stockings were stuffed with diamonds and hung by the fire with care
And soon would be opened with joy to be shared
Myself and my co workers had had it at last
So we opened some vodka to have one last blast

To all of our wonderment what did finally appear?
But a tiny little elf and eight tiny reindeer
With a wink and a nod he sprang from his sled
And joined in our toast with a shake of his head

As we hugged and shook hands we finally did hear

“Merry Christmas to ALL and a Happy New Year”

With apologies to Clement C. Moore.


Kerry M. Ryan
Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

Tuesday, December 22, 2009

2 days to go!!! Make this a special Christmas

Hello all! Kerry Ryan here…

2 days to go!!!


I know of some very lucky wives and girlfriends that are getting something special this year. The men in their lives were determined to make this a special Christmas this year and for those that did good for them.

The guys that strike me funny at this time of year are the ones who come in the store and flatly state “just looking”, as a former boyfriend and currently a husband, 2 days before Christmas the just looking part should be over and done with and the just buying part should be the whole program. Really guys, what could you possibly be just looking for at this time of year other then some unhappy woman in your life on Christmas day? Trust me those that just look themselves into a scarf this Christmas better stock up on brandy for their eggnog so they have some company this Christmas night.

Let’s go back to the guys who did their girls a solid this holiday, good for you, you will be rewarded in more ways then one; wink wink, nod nod!

Hey it’s nice to make a holiday special but in these uncertain times it’s even nicer cheers to you all!


Here at Shenoa Diamonds we will be here to Santa comes to help those who are in the just buying mode, it just takes a little thought to be a big hero.

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036


Hey, I get an early Christmas present for myself today; my darling daughter Kayla Elizabeth’s first visit to New York American Girl, Shenoa Diamonds, The Christmas Tree at Rockefeller Center and dinner at the Pig& Whistle. What could be better???

Monday, December 21, 2009

3 Days to go...It’s beginning to look a lot like Christmas!!!

Hello all! Kerry Ryan here…

3 days to go…

It’s beginning to look a lot like Christmas!!!



Well, here at Shenoa Diamonds we are in the home stretch; Christmas is right around the corner, snow is on, the way looks like we are going to have a White Christmas. It’s been quite some time since we’ve had one of those here. So as the final weekend is upon us just wanted to let you know that for you, last minute guys we are here to help. So put on your snow boots bundle up and get your butt down here and make it a Happy Christmas for you and the Misses.

I’m ready, just need you to be ready and nothing will make that gal in your life happier then a diamond in the stocking or under the tree comes Christmas morning. We are jam packed with potential stocking stuffers you know; diamond pendants, diamond bangles, sapphire and diamond bracelets and much, much more.

Let me tell you, the smiles and love that you will generate for giving that perfect gift will be rewarded tenfold. I see it myself everyday and it is quite heartening so come in or call we are here at Shenoa Diamonds to help make THIS CHRISTMAS EXTRA SPECIAL!!!

Happy Hunting,

Kerry Ryan
Shenoa Diamonds


1 West 47th Street
Diamond District
New York, NY 10036

Wednesday, December 16, 2009

Christmas Shopping: 9 DAYS TO GO!!! “He who hesitates is lost”

Hello all! Kerry Ryan here…

9 DAYS TO GO!!!

“He who hesitates is lost”

No truer words have been spoken so to all, you fence sitters, it’s time to jump off because gentleman I strongly recommend not sitting on the sideline this year.

Here at Shenoa & Co. we are more than prepared to help you have a wonderful Christmas, now all we need is you.

Our selection of diamond stud earrings is unparalleled, they are traditionally the number one diamond gift item at Christmas time, and will continue to be so. Next on the most girls’ wish list; the diamond tennis bracelet and again we are well prepared with a wide array whether it be the classic four prong style or the martini style as well as others to pick from. I’m sure there is something we could help you find to your liking.


Let’s not forget those girls that are expecting an engagement ring this holiday. Men, let’s not disappoint them this year and in this department where Shenoa Diamonds excels with a huge selection of certified loose diamonds as well as an unmatched selection of diamond semi mounts, dimaond solitaires and designer engagement rings from Verragio to choose from.

So let’s not disappoint the women in our lives this year or you just might hear this quote on Christmas…

“The couch is over there, here’s a pillow!!!”

Speak soon

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036


Easy Shopping - Quick Links:

Monday, December 14, 2009

11 days to Christmas…Trials and tribulations of a gentleman named I. B. Putz

Hello all! Kerry Ryan here,

11 days to Christmas…

It’s like a truck careening downhill, on an ice covered road with no brakes and the end of the road is coming up fast!


So if you indulge me for a moment let me relate the trials and tribulations of a gentleman named I. B. Putz. See Mr. Putz shops two ways; one year he’ll stop by Shenoa Diamonds, starting in September, searching for that perfect Christmas gift for his wife. It will entail weekly visits; one week we’ll look at diamond studs and never quite come together on the proper size. The next week we’ll look at diamond pendants and the right shape will be the obstacle, on and on. Diamond bracelets, too flashy. Okay, next week diamond and sapphire rings, not quite sure. What eventually happens is Mrs. Putz ends up with the short end of the stick again.

The other Mr. Putz, well he shows up with an ambitious agenda on Christmas Eve; the type of agenda that as a designer I know well it would take up 6 weeks to fulfill. While we fill the portions of it that we can, this Mrs. Putz is also, shortchanged.

The morals of this story:

1) As discussed previously focus on your options and the make a well informed decision.

2) The 5 P’s of smart shopping. They are… drum roll please: PROPER PLANNING PREVENTS A PISS-POOR PERFORMANCE


Grasshopper, so ends today’s lesson and that would be; don’t be a Putz!

Kerry Ryan
Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

Wednesday, December 9, 2009

15 days to go…Crystal helps Dad pick Mom a Christmas present.

Hello all, Kerry Ryan here…

15 days to go…

I stepped out of the store yesterday for some air and at the same time a father and his 5 year old daughter were viewing the window. The daughter decked out in her Christmas coat (you know the red wool one with black buttons, matching scarf and hat) pointed at a big emerald-cut diamond eternity band and said:” Daddy, why don’t you buy mom that one? I’m sure it would make her happy!”. Well the father replied:” That looks a little rich for our budget honey but you have great taste!”



At that point I interjected: “I’m sure young lady we could find something that your Mom would love and fits into Dad’s price range but I’m going to need your help picking it out.”

So with smiles all around I introduced myself and welcomed Don and his daughter Crystal into Shenoa & Co. Over the next hour we proceed to pick out a beautiful diamond ring for Crystal’s Mom, Karen. The diamond ring they decided on is a 5 stone emerald-cut ring in Platinum, well within Don’s price range, and in the same moment thrilled a 5 year old girl who helped Dad pick out Mom’s Christmas present. I don’t know what made me happier the sale, gaining a new client and friend or that beaming smile on Crystal’s face.

I’ll rate the smile first, I love Christmas!!!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

Monday, December 7, 2009

Diamonds are a guy’s best friend and you ask why?

Hello all, Kerry Ryan here…

Random thoughts…

17 days to Christmas, how fast it comes!

Diamonds are a guy’s best friend and you ask why? Well I’ll tell you; have any of you ever given your wife/girlfriend some sort of diamond and not had her thrilled with it and you?

Yes there is a Santa and my children are living proof. I see it in their eyes and hear it in their voices to think, at times I was skeptical silly me!

Shenoa Diamonds rocks this time of the year; it’s a ton of fun to be associated with it. The only drawback is, it keeps me away from my family but they understand.


Diamond stud earrings and diamond bracelets are running neck and neck as this year’s “it” gift, you can’t be wrong with either.

I am wishing for a white Christmas, I don’t have to drive this year. I know it’s slightly selfish but it’s been a long time since we’ve had one… think, it would be cool!!!

I wish everyone was as nice all year long as they are at this time of year, I mean I’m in New York and only been told where to a couple of times this month, a new record!

I may be prejudiced but I still recommend buying your girl diamond jewelry, the flat screen can wait!

That’s enough for now more to follow.

Kerry Ryan
Shenoa Diamonds

Link
1 West 47th Street
Diamond District
New York, NY 10036

Friday, December 4, 2009

It will be a Blue Christmas without…20 days to go…

Hello all, Kerry Ryan here…

It will be a Blue Christmas without…

Nice little boxes full of sparkling diamonds… that’s why this one is for the guys. I’m speaking man to man here and I will repeat my quote “Happy wife = Happy Husband”, no truer words have ever been spoken and gentleman at Shenoa Diamonds we have the answers to that equation.


Now all you need to do is take a jewelry inventory of what your wife has and then you will be able to fill in the blanks. Goes like this, well Barbara has diamond studs, a beautiful diamond engagement ring as well as a diamond bracelet. She did drop a hint that she wants that diamond band that has a little antiquish style to it, well you just filled in a blank. I bet comes Christmas day Barbara and her betrothed have one great day.

Annie’s had a rough December and JT knows it so this year he’s getting her that diamond necklace, he realizes things are tight but he knows he can’t take it with him and those accessories for the boat can wait and besides she’s been waiting for that necklace for years.

Gentlemen, these are but two examples of Happy Wife = Happy Husband so come on down to Shenoa Diamonds this holiday season and we will help you do the math.

20 days to go…

Thanks Elvis!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

Wednesday, December 2, 2009

Bring some cheer to that special someone in your life

Hello all, Kerry Ryan here…

The Christmas countdown is on! Hey there are 22 days left and here at Shenoa we are ready for you. I’ll tell you this is my favorite time of the year and I have my lovely wife and wonderful children to thank for it. Christmas music is always playing at our house, we decorated color coordinated of course and the shopping has begun. We plan on making it a great Christmas and I recommend you do also.
Bring some cheer to that special someone in your life what could be better then giving her a beautiful pair of diamond studs and seeing that radiant smile and all the goodwill the gift creates. We can learn a lot from our young and the pure joy you see in them is something that we can harness in ourselves, I know I will feed off my children’s and as well as my customers; it’s one great feeling.

So come on down to Shenoa & Co and make this Christmas extra special; spread that Holiday cheer. I can feel the excitement you should too!

Speak Soon…

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

Countdown is on, 22 shopping days left…

Hello all, Kerry Ryan Here!

22 shopping days left…

Those dreaded words; the countdown is on what to do, well we’ve all been bombarded with those Black Friday ads and every big box store and flat screen push ad nauseam.

So I recommend changing the perspective, try shopping the Shenoa experience, you know you can’t try those diamond studs on that you see on the computer screen. Are you really going to order that diamond bracelet from a company that has an 89% rating? Well here come the recommendations, ready?

1) Figure out how you are getting to New York; planes, trains (buses), automobiles… the city is great this time of year and you can make a great day of it. The Rockefeller Center Tree is right around the corner and I can also recommend a few nice Irish pubs for some holiday cheer, the city really hums now so come experience it.

We are located at 1 west 47th street right off 5th avenue, in a private setting that will enhance the shopping for jewelry experience.

2) At the store you can choose from a wide selection of Merchandise whether it be a diamond pendant or diamond bracelet or perhaps a nice sapphire ring… we have it all and the fun can really be in the picking, can it???

3) For the customer interested in a diamond engagement ring or maybe an upgrade of their current stone our selection of loose stones is unparalleled, you would be hard pressed not to be able to find that perfect diamond for that perfect partner.

4) So come in sit-down and share some holiday cheer with all here at Shenoa & Co we are here for you!


Well ladies and gentleman those are some of my recommendations, there will be more to follow let this Christmas be special, enjoy the whole experience and the satisfaction you will receive cannot be attained from a computer screen.

Happy Hunting!

Kerry Ryan
Shenoa & Co.
http://www.shenoadiamonds.com

1 West 47th Street
Diamond District
New York, NY 10036

Friday, November 20, 2009

Thanksgiving is the perfect holiday and I’ll tell you why: it’s because it’s about people, family and friends

Hello all, Kerry Ryan here!

Let’s talk Turkey!

While I always say my articles here are jewelry inspired it doesn’t mean it should be only about Diamonds, engagement rings and all diamond jewelry all the time. Today let’s talk about my one of my favorite holidays and that would be Thanksgiving.

In my opinion Thanksgiving is the perfect holiday and I’ll tell you why: it’s because it’s about people, family and friends, there are no obligations expected (except maybe being in charge of the stuffing or perhaps the pumpkin pie). It’s about sitting around a large table overeating, drinking wine, stimulating conversation (at my house there will be 11 separate conversations going on and pretty much no one listening par for the course).

Thanksgiving is also about reaching out to others, my brothers and I had a habit of bringing a stray to my parent’s house every holiday, no reason for anyone to be alone on Thanksgiving. They were forewarned about the 11 conversations but it was fun watching their heads spin anyway someone had to listen, but with my father pouring the wine the listening eventually didn’t matter.

So I implore all to make this Thanksgiving extra special, enjoy your friends and families maybe reach out share some kindness with a stranger. Believe it or not but in these trying times we have more to be thankful for, make the day extra special.

Happy Thanksgiving to all!!!

Kerry Ryan
Shenoa Diamonds

http://www.shenoadiamonds.com/






1 West 47th Street
Diamond District
New York, NY 10036



PS: If you are in the search for a Verragio engagement ring or a Verragio wedding band, Shenoa Diamonds has the largest Verragio engagement ring collection in the New York Diamond District. With the new arrivals from Verragio now in the showcases, one can find a Verragio engagement ring for any taste or look.

Wednesday, November 18, 2009

This week's most popular Verragio Engagement Ring from the Couture Collection. http://ping.fm/kyRuc

Friday, November 13, 2009

True friends, family and partners...They are a blessing! Show them your appreciation...

Hello all, Kerry Ryan here…

Random thoughts…

I heard this quote the other day “there are no true friends” I could not disagree more, let’s start with my wife, she is my friend and we become stronger friends daily, long before the engagement ring, long before the wedding ring she became my true friend, there is an unseen trust and understanding can’t fully explain it but anyone who has it will understand it.

In my circle of life I have been blessed with true friends, these people got my back, will be there in the middle of a dark rainy night if needed, would bail me out if needed, I haven’t needed that in a few years but its good to know that they are there.

So my wish for you is true friends, it’s a blessing!!!

Now more then ever our friends, family and partners are needed and in turn to show appreciation for them is also needed, reward them this year. I personally recommend Diamonds but a warm hug, a soft kiss, a round at the bar may be all that is necessary.



The ring pictured above is a round diamond set with two matching round stones in a platinum setting with micro pave in the shank. The side stones accompanying the center are a match like true friend, they may not match perfectly (diamonds are like fingerprints and snowflakes while they are close they are never exact) but they work quite well together.

Okay so I recommend you come down to Shenoa & Co. and will see your match and get you another!

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

P.S. Veterans Day just passed, my hope is that you Thanked the men and women for their service and remembered those that are not here to thank; for their service we are free, please always remember that.

ShenoaDiamonds.com Update: We recently added new Verragio Engagement Rings, Diamond Stud Earrings and Solitaire Diamond Enagegment Rings at great value. If you are thinking about buying this is the best time to do so.

Thursday, November 5, 2009

Diamonds and diamond jewelry are all about passion and unique stories, I’ve told you some of mine so tell us some of yours.

Hello all, Kerry Ryan here…

It’s all about you…

When I write these pieces they are meant for you, our customer and friend or future one. These stories are meant to educate, stir passion, and perhaps interest but all along they are for you.


They are for Joe who’s scraped together a couple of thousand through hard work to spend on an engagement ring for his girlfriend Mary, he knows it’s not a ton of money but you know what, to him it is so he needs to be treated like he’s spending a million bucks. The important part is that Joe is treated specially, not rushed by some uncaring salesperson that shows him one ring and flatly states, that’s what he can afford; take it or leave it. No way no how that is going to happen at Shenoa & Co. if I have anything to do with it. Joe will be treated as if he’s my most important customer because at that time he is and it is paramount that we find a diamond ring for Mary that is spectacular for her and that Joe is proud to give it to her.

If I’ve learned anything is that the Joes in this world turn into lifelong customers who will recommend all friends and families when treated respectfully and fairly.

These stories are for Isabella who just landed that big promotion at her job and wants to treat herself to diamond earrings I know for a fact that most sales people blow off single woman because they feel that they are not buyers, not at Shenoa, we will spend the time to find the right pair of earrings. Hey Isabella, you know you are important, we think so too.

They are for a guy named Miles who he knows that he short changed his wife last Christmas but the economy stunk and he didn’t really feel comfortable with his standing at his job so he held off. Well not this Christmas, come hell or high water Jacqueline is getting that fancy yellow diamond ring that she’s had her eye on. Miles has been a longtime customer at Shenoa and knows their selection is unparalleled so this year it’s happening, hell you can’t take it with you, no time like the present.

So please, I welcome all feedback; share your stories, your likes, your passions. Diamonds and diamond jewelry are all about passion and unique stories; I’ve told you some of mine (and will continue to do so) tell us some of yours, there are a lot out there I’m sure!!!

Have a great day!

Kerry Ryan
Shenoa Diamonds


1 West 47th Street
Diamond District
New York, NY 10036




Friday, October 30, 2009

View the latest Verragio Engagement Rings at Shenoa Diamonds. http://ping.fm/IJ1hy

Diamonds and Diamond Jewelry for the Holidays, You Just Can't Go Wrong!




Hello all, Kerry Ryan here…

A little story…

My husband, being unhappy with my mood swings bought me a mood ring the other day so he would be able to monitor my mood swings better.

We discovered that when I’m in a good mood it turns bright green!

Better yet when I’m in a bad mood, it leaves a big red mark on his freaking forehead.

Maybe next time he’ll buy me a diamond instead!!!


That is an example of what I tend to repeat ad nauseam that a happy wife/girlfriend equals a happy husband/boyfriend. It doesn’t take a tremendous amount of thought to buy that special someone a beautiful piece of diamond jewelry. Whether it is a ring of some sorts or diamond studs or a diamond pendant, bracelet etc., it will be greatly satisfying results to you and most importantly your wife/girlfriend.

So on your next trip to NYC come to Shenoa & Co., I would be happy to walk you through different selections at different price points. It’s that time of year and I will continue with my not so gentle reminders that guys this Christmas should be a diamond and diamond jewelry Christmas, it’s never to early to plan. Don’t be the guy that’s on my window December 23rd pulling his hair out.

While we would love you to come down to the store (New York is lovely this time of year) please keep in mind that we are also available online at ShenoaDiamonds.com as well as over the phone. I myself as well as my associates are available to help you 7 days a week. So just walk in or if you prefer make an appointment and we will help you make this the best Holiday yet.

Or you could just buy that mood ring…

Happy Halloween!!!

Kerry Ryan
Shenoa Diamonds


1 West 47th Street
Diamond District
New York, NY 10036

Friday, October 23, 2009

Jewelry and diamond shopping forecast for the holidays from Shenoa Diamonds.

Hello all, Kerry Ryan here…

Observations…

You all know by now that I gain part of my instinct and knowledge through observation and then I use that in my sales and design work; here are some examples:


Customers usually go back to their original choice, not all the time but quite often. An example of this is the young lady I was working with lately on a diamond mounting. She picks a ring similar to the one pictured, and then we are off to the races looking at many options. While we started with the split shank with trapezoids we progress to classic three stone mountings on to antique style after a couple of well spent hours she settles on her original choice, life comes full circle yet again. Like I said it happens all the time.

The classics are classic for a reason, they are timeless. The three stone diamond mounting, 4 prong style diamond tennis bracelet, the Riviera diamond tennis necklace, they all have been around for many years and will be around for many more, and by the way micro pave is the new contemporary classic here to stay.

The number one diamond gift item for the holidays will continue to be diamond stud earrings; they are truly a no-brainer. The girls can wear them with anything; dress them up dress, them down. Do you want to be a hero this Christmas? Get her diamond studs... trust me.

All women are beautiful diamonds just enhance their beauty and make them happy, trust me again guys you want them happy.

Sapphires are the second most precious stone sold after the diamond; they are neutral like the diamond can be worn with anything.

White metals like platinum and white gold will continue to out sell yellow gold for the foreseeable future.

I believe this is going to be a great holiday season; people are just ready to move on and up.

Well that’s enough for now, we will speak soon.

Have a great day!

Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com

1 West 47th Street
Diamond District
New York, NY 10036

PS: Visit the Shenoa Diamond Showroom in the Diamond District or online at http://www.shenoadiamonds.com to view the latest Verragio Engagement Ring arrivals.

Friday, October 16, 2009

Holidays are upon us, no time like the present to visit Shenoa & Co. Diamonds to start your shopping.

Hello all, Kerry Ryan here!

Rainy Days and Mondays…

Well, here in New York we’re about to loose the whole weekend to back to back Nor’easters, there goes my plans for golf and running around with the kids outside as the days are getting shorter.

What that does afford me is time to plan and at Shenoa & Co. Diamonds it means I go over our in house stock. Hey the holidays are upon us, no time like the present. I am presently filling the gaps in our Diamond Stud Earring sizes that include adding 0.70ct – 1.00ct total weight sizes; I found that we have an ample supply of 2.00 cts. to 3.00 cts. total weight, great for the customer that’s thinking of upgrading.

Diamond bracelets are always popular this time of year and I feel that you will be quite happy with the selection we now have in house; from the classic tennis bracelet style to the more fashion oriented. There are styles here at Shenoa & Co. Diamonds that should fit anyone’s taste and most people’s budget.

I’m not forgetting the bridal crowd either; I am introducing some exciting new styles (I highly recommend making the trip to our showroom in the Diamond District in New York City and checking them out yourselves). Micro Pave is still HOT and the three-stone look remains quite strong. I’m telling you our showroom window on 47th street looks like HIGBEE’s from ‘The Christmas Story” only instead of toys they are Diamonds.

So on this rainy weekend I will find the time to plan, to build and to create, surly beats just complaining about the weather!

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
New York, NY 10036

Wednesday, October 14, 2009

Looking for value? Read John Ruskin's famous quote about paying to much.

Shenoa & Co. Diamonds is known for value, service and quality in diamonds and fine jewelry.



It is unwise to pay too much. But it is worse to pay too little.

When you pay too much, you lose a little money; that is all. When you pay too little, you sometimes lose everything because the product you bought is incapable of doing what it was bought to do.

The common law of business prohibits paying a little and getting a lot. It can't be done.
If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you would have enough to pay for something better.

There is hardly anything in this world that someone can't make a little worse and sell a little cheaper-and people who consider price alone are this man's lawful prey.

By John Ruskin 1819-1900

Thursday, October 8, 2009

When shopping for a diamond engagement ring, let your individuality speak for itself.

Hello all, Kerry Ryan here…

For every seat…


The beautiful heart shaped diamond pictured here is set in a custom made 18K two-tone diamond semi-mount micro pave style, just goes towards individual style. A couple walked into the store with a unique and distinct vision, we sat down and on paper designed a stunning semi mount then they went and picked a heart shaped diamond to be set in the ring. I can tell you that I can count with one hand the amount of heart shaped diamonds I’ve sold in the last decade. They are not for everyone but in the same note it does not lessen their beauty and appeal. It just speaks for individualism.

In a day and age where we are constantly being classified or forced into certain brackets, I say screw that, be an individual, make a statement, be your own person. Just because your sister got a round diamond set in a solitaire setting doesn’t mean you have to get that. If your mom doesn’t like your choice of a radiant cut diamond its okay, trust me it won’t be the only choice in your life she disagrees with. If your family insists that you use the family jeweler but you’re more comfortable with some guy named Kerry you met last Saturday I recommend buying from him (gratuitous plug).

What I’m driving at is that marriage is a highly individual choice and so should the diamond engagement ring that you choose to go along with it. So when you are out shopping, don’t be pressured into anything, be comfortable and make a well reasoned choice. I’m not saying that it needs to take a long time to make a decision; it just needs to be a choice that fits your individualism.

So grasshopper, so ends today’s lesson.

Have a great day!!!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036



Shenoa Diamonds' Internet Bookmarks:
Shenoa Diamonds on TwitterShenoa Diamonds on FacebookShenoa Diamonds on FindIttShenoa Diamonds on NYMagShenoa Diamonds on eBayShenoa Diamonds on LinkedInShenoa Diamonds at WordressShenoa Diamonds on Yelp Shenoa Diamonds on MerchantCircle Shenoa Diamonds on TumblrShenoa Diamonds on PosterousVerragio Engagement Rings at Shenoa DiamondsDiamond Engagement Rings at Shenoa DiamondsDiamonds at Shenoa Diamonds

Thursday, October 1, 2009

Guys, don't lose the romance factor when buying a diamond engagement ring; surprise her!

Hello all, Kerry Ryan Here!

Random diamond thoughts…

When buying a diamond engagement ring guys don’t lose the romance factor, surprise her! It is commendable and rewarding. If a surprise is not in order then get engaged somewhere cool, you’ll create a memory for life trust me I’ve got one.

Looking for the right jeweler, trust your inner instincts, most people don’t like pushy people, why would you want a pushy jeweler?



Stress stinks when buying diamonds and/or diamond jewelry, to lower the stress factor one way is by creating a budget and sticking to it make the jeweler work for you not the other way around. If you know what you want to spend that’s half the battle, trust me it will keep the blood pressure lower.

Diamond gift ideas; pick something she doesn’t have. Do a mental inventory:



  1. Ears – Diamond studs perhaps diamond earrings

  2. Wrist – Diamond bracelet or a diamond bangle

  3. Fingers- God gave them 10 so after the engagement ring there are many more options: diamond band, sapphire and diamond ring, etc

It’s October, if you go to the local malls they are already decorating for Christmas, what I’m advocating is that it’s been a tough year, don’t you think that special person in your life deserves something special? If your answer is yes now is a good time to firm up the planning, trust me on this one.

If you’re sitting on the fence it’s time to jump off, there is nothing more fulfilling in life then a well grounded relationship, one that is full of love and understanding. It took me awhile to figure it out but even the blind squirrel finds an acorn

Well that’s enough for today, more to follow…

Have a great day!

Kerry Ryan
Shenoa & Co.


1 West 47th Street
Diamond District
New York, NY 10036



Shenoa Diamonds' Internet Bookmarks:Shenoa Diamonds on TwitterShenoa Diamonds on FacebookShenoa Diamonds on FindIttShenoa Diamonds on NYMagShenoa Diamonds on eBayShenoa Diamonds on LinkedInShenoa Diamonds at WordressShenoa Diamonds on Yelp Shenoa Diamonds on MerchantCircle Shenoa Diamonds on TumblrShenoa Diamonds on PosterousVerragio Engagement Rings at Shenoa DiamondsDiamond Engagement Rings at Shenoa DiamondsDiamonds at Shenoa Diamonds

Friday, September 25, 2009

Diamonds Q&A - How to buy the perfect diamond for your budget

Hello all, Kerry Ryan here!

A little Diamond Q & A

Questions I’ve heard over the years and their answers…

- What is the most brilliant diamond?

The most brilliant diamond is the round brilliant cut because it’s the most symmetrical and the more symmetrical the more brilliant (FYI: the second most brilliant is a square radiant cut).




- What is the most expensive cut?

Again with all things being equal the round diamond is the most expensive (Two main reasons: 1- it’s the most in demand. 2- It’s the most expensive to manufacture).

- Which is the most important of the 4 C’s?

In my opinion and this is putting the size of the diamond aside (carat), the most important C is the cut (a diamond that is cut properly is brilliant with lots of fire, with that said the order is as follows:

Cut- we just discussed why.
Color- you want as white(colorless) as possible.
Clarity- if you don’t see it with the naked eye why worry.

Basically I’m saying pay for what you see not what you don’t.

- I like a round, my girlfriend likes a square cut what do you recommend?

Here is one of life’s lessons: get her what she WANTS (I’ve said this before Happy Wife=Happy Husband, a very simple formula -no added ingredients necessary).

- What happens if she says NO?

If you don’t know what the answer to that question you are in the wrong store you should be at the florist.

- What makes Shenoa Diamonds different then the other stores?

Well I’ll tell you, I feel we go the extra mile, we are customer service driven and with our attention to detail I feel we are unmatched, we may not be the cheapest but I can assure you we are the most thorough.

Well that is some of the questions and I can assure you there are more to be discussed in the future.

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

PS: Happy 2nd birthday to my son Brenden Patrick!!!


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Friday, September 18, 2009

Creativity and inspiration aren’t always spontaneous sometime they need to be worked on.

Hello all, Kerry Ryan here…

Inspiration comes in all forms, sometimes I just don’t feel any enthusiasm and you know what that is perhaps when I’ve created some of my most creative and daring designs. You guys know those days when you don’t want to get out of bed, don’t want to go to work, don’t want cut the lawn, I could go on and on.



So on days like this I force myself to work to think to create. The Diamond ring pictured above came about on one of those days, I had 34 round diamonds, all matching, would have been easy to put them in a diamond bracelet and stick it in the window but I said no Kerry be more creative work to make a special piece. So I sat down with my artisans and put together a one of a kind Diamond band in platinum that looks as great on as it does in Shenoa Diamond’s window. The ring is all diamond very little metal and very comfortable when worn it’s a really big show allowing the light to make the diamond’s brilliance stand out. While a ring of this size (it totals 9 Cts.) is not for everyone, the one’s who have purchased are quite thrilled with it.

What I’m really driving at is you too can create for yourself a special diamond ring or unique piece of jewelry when you least think you are able too. Let’s face it you can use this philosophy in many aspects of your every day life. I just use jewelry as my forum because that is one of my great passions and what I write about.

So in review; creativity and inspiration aren’t always spontaneous sometime they need to be worked on!

Have a great day!!!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

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Monday, September 14, 2009

Let's talk about planning to get engaged, married or get jewelry gifts.

Hello all, Kerry Ryan Here…

This one is goin’ to be big Louie!!!

Ah, alas September is upon us autumn is around the corner, football season is starting, before you know it the holidays will be here. So today, boys and girls, let’s talk about planning.


Planning is important with many occasions but especially when one is planning to get an engagement ring or a wedding band or perhaps a diamond gift for the holidays. Right now, as we speak I am in the middle of delivering wedding bands for 7 different couples all getting married on the 19th of September how cool is that?? Some of these folks were well prepared and planned ahead while others waited to the last minute (which is not a problem as we at Shenoa Diamonds are well prepared to service the customers quickly with custom work).

What I’m driving at is, you the individual set your own goals and when doing so one of them should be the timeframe you’re looking at. I can give you recommendations but you ultimately have to set up you own parameters.

My Suggestions:

- The wedding band should be selected 3 months before the wedding (having married recently I know the list of things-to-do gets longer as the date approaches, not shorter so the things you can get done get done).

- Diamond engagement ring, when you are ready go about making your decision in a timely fashion over shopping or taking too much time will wear on you and your fiancé.

- Shopping for a holiday gift; guys get it over with, you who wait for the last minute pay a higher premium either in price or selection (that is coming from the ultimate procrastinator).

Again these are only suggestions but they come backed by years of experience; Happy Hunting!!!!

Have a great weekend and Go Giants!!!

By the way Happy 5th to my lovely wife Jackie!!!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

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Thursday, September 3, 2009

Happy Labor Day from Shenoa Diamonds!


Hello all, Kerry Ryan here…

As we approach the Labor Day holiday let us all remember that is to honor those who’ve served this country we hold so dear. It’s easy to write about diamonds and rings and earrings as well as the stories that come about when selling them or just trying to.

We will spend this weekend with friends and family at barbeques perhaps the beach or mountains or touring one of our great cities, in doing so just take a little timeout to remember those that have preceded us and those that aren’t able to do so because they are in some far off country protecting us and those around them. It will take just a few small moments and you’ll be better for it.

I will be at Shenoa Diamonds through Saturday then off to celebrate this holiday with my brood and a few friends, we will hoist a few to the aforementioned men and women. I welcome all to join me.

Happy Labor Day All!

Kerry Ryan
Shenoa Diamonds
1 West 47th Street
New York, NY 10036

Tuesday, September 1, 2009

Happy engagement stories from Shenoa & Co....

Hello all, Kerry Ryan here…

Got a little feedback on my last blog post, here is a finer engagement story…

Guy goes on vacation to the ‘Joisey Shore’, last thing on his mind are diamond rings, diamond studs, or diamond bracelets. Let’s face it he’s there to catch some rays, eat some seafood, and to sample tequila shots, but as most stories start that’s seldom how they end.

A few days into his trip a friend comes down and tells him that he’s moving out of state; these guys are close so they decide to go out to dinner to celebrate this new beginning. They pick a local restaurant and off they go, as they are seated at the table the waitress comes to take the order, the guy never being bashful asks the waitresses’ name, she states “I’m Jackie” ( guy later finds out that waitress has never given real name to customer before fate at work), well they proceed to have a great meal helped along by the great service from Jackie. Guy leaves generous tip.


Later that evening guy goes back to local for a nightcap; across the bar is aforementioned waitress. Guy sends over a drink. Jackie says” if you remember my name I’ll except!” Not knowing that guy has impeccable memory he simply states” Jackie”. They proceed to party the night and most of guy’s vacation away.

Flash forward; guy and Jackie will be celebrating their 5th anniversary on September 10th…

Happy Anniversary Jackie!!!

Love,

Kerry

See, I know many more happy stories of engagement…

Kerry Ryan
Shenoa & Co.

1 West 47th Street
Diamond District
New York, NY 10036

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Friday, August 28, 2009

Just when you thought it was safe to go diamond shopping… Tales of engagement and non-engagement…

Just when you thought it was safe to go diamond shopping… Tales of engagement and non-engagement…

I’ve dealt with thousands of different people over the years and that would mean thousands of different personalities but as trends go, some repeat themselves as you’ll see in what follows.

We all know the following couple but have dealt with them in different circumstances, mine happen to be when they are shopping for engagement rings. The woman is overbearing, tending towards obnoxious, the man is overwhelmed, unable to finish his own sentences somewhat emasculated.

Here’s how it usually starts: Woman struts into store pronounces “I want to see everything!”, man follows shoulders slumped feet shuffling resigned, at this point I put on the charm steer the couple to a cozy corner where I state clearly that I don’t do everything but would be more then happy to work with this fine couple if they show a little focus.

The battle lines are drawn…

If I haven’t told you before I’m Irish and a little head strong myself so I may feel a slight need to defend what I feel is, this fellows lack of manhood so I whip out my imaginary sword and I’m ready to do battle with Madame Overbearing.

Me: Is there a particular style of diamond engagement ring you’re after?

M.O.: (I’ll abbreviate Madame Overbearing from this point on) Perhaps you misunderstood me but I did state that I want to see everything!!!

Me: I’ll repeat it more slowly this time I…Don’t…Do…Everything…I…Need…Focus…I’m sure you understand sir.

Overwhelmed man starts to speak but is drowned out by M O “perhaps you didn’t understand me but in the interest in this process started, show me that ring over there!!”

Me: As I think to myself that this is going nowhere I pull a gorgeous cushion cut Diamond engagement ring from the window and proceed to show it to M O. “ well this is beautiful why don’t you try it on”

M.O.: “well you mustn’t be the sharpest tack in the box, I Meant the Other Ring over there!!!”

Me: At this point I think, why did I start with this shrew, grab the other ring and shove it on M O’s finger

M.O.: What do you think of this one Stanley? Stanley starts to speak but is quickly drowned out, frankly it’s not all that important what he thinks as all he’s doing is paying for it!”

Me: ” Well at this point I’ve had enough time to defend all manhood, I start to put all the jewelry away while the couple across from me looks slightly bewildered, once everything has been cleared from the counter, I state clearly while pointing my fingers,” ARE YOU SURE YOU WANT TO MARRY HER!!!”

Here’s where it gets interesting, the couple is usually slightly stunned, taken aback etc. M O usually starts sputtering and twitching while overwhelmed man stands just a bit straighter. I proceed to open the door and shoo the couple away.

Well not all my encounters end with a sale some just end with a lesson in life. Let’s face it when I’m dealing with you, the general public, we are in to happy endings and 99% of the time, that’s what’s accomplished the other 1% is just plain interesting.

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036

Friday, August 21, 2009

Fancy is great but sometimes simple can be better…

Hello all, Kerry Ryan here…

Fancy is great but sometimes simple can be better…


You may ask yourself just what I mean by that, well I’ll tell you. In the above picture you see two fancy yellow diamonds surrounded by small round brilliant-cut diamond set micro-pave’ style, let’s face it these are gorgeous fancy diamonds earrings. I made them and in my opinion these are occasion pieces, meant to be worn on special occasions: weddings, black tie affairs, red carpets etc.

Well, as I said in my opening statement sometimes simple is better and what can be simpler then a pair of Diamond Studs. Diamond studs are probably the best gift a man can give to a woman other than children and an engagement ring. They can be dressed up or dressed down; they can be worn for all occasions or none at all. They are simple diamond beauty in a non complicated setting. Diamond studs are all about the diamond, no fuss no muss.

They are a great gift; guys as I’ve said before diamond studs are a no brainer, if you’re not ready to pop the question then they’ll buy you time (keep the wolves from the door as they say).You’ll also find that no matter how many pairs of earrings your girlfriend/wife has, they will wear the diamond studs at least 90% of the time. They also make great holiday, birthday and anniversary gifts. I can assure you that this is one gift that you won’t have to worry over; they’ll love them and love you for giving them.

Girls what can be better than something that goes with everything, how many things in your wardrobe can you say do that. Also ladies what’s really cool is that they are upgradeable; when they start looking a little smallish come on down to Shenoa Diamonds and we will make them bigger. How cool is that!!!

So when your thinking about that next diamond purchase remember Fancy is great but sometimes simple can be better…

Have a great weekend!!

Kerry Ryan
Shenoa Diamonds
1 West 47th Street
Diamond District
New York, NY 10036


P.S. We’ve been published thanks to you. JCK (Jewelers Circular Keystone) magazine quoted one of my blogs in their recent publication which is real cool considering its infancy. It’s outstanding to be recognized within your industry for work done but again I have you my friends to thank for that.

To you all a big THANK YOU!!!

Friday, August 14, 2009

Four life changing words: Will You Marry Me?

Will You Marry Me?

Four life changing words usually result in exhilarating response. Well this is an easy how to on how to arrive at those four words.

1. Find someone special, now that you’ve accomplished that we will go to step 2.

2. Okay you are ready to get engaged, you get a feel for what she likes and in doing so you’ll also get a feel for what it will cost you.

3. Now create an ultimate budget that includes the cost of the setting and the diamond, I recommend you’ll leave yourself some wiggle room up and down.


4. Find a jeweler that you are comfortable with, you can do these two ways: 1) Get recommendations from family and friends. 2) Trial and error; go out drop in on a few stores, trust your judgment your instincts are correct, work with whom you are most comfortable.

5. Proceed to pick the diamond and engagement ring.

6. Pick a nice place to propose, someplace special; you’ll always remember it that way (foot note: for those that are doing it more then once I recommend that you try something fresh!).

Well that is really not so hard is it? Now you are ready to say…

Will You Marry Me?

Have a great day.

Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com

1 West 47th Street - Diamond District
New York, NY 10036
866-743-9268

Friday, August 7, 2009

Kerry Ryan at Shenoa & Co says: Cheap can be expensive…

Hello all,

Cheap can be expensive…

A wise man once conveyed to me the quote,” cheap can be expensive”; while this is true in most aspects in life, here we are in the jewelry subject so I’ll concentrate on that.

Let’s face it you’ll spend months looking for the perfect diamond, you’ll find it and because sometimes you are in a hurry or perhaps you just want the whole process over, so you pick a setting right out of the showcase or on the internet. Wrong, you should put just as much work (and sometimes more) into the ring that you will present your loved one. Don’t get me wrong if it’s a solitaire you are after that doesn’t take a great amount of thought as there are not a huge amount of options and the simple beauty of a diamond solitaire is sometimes a no-brainer.


What I’m really driving at is if you afford yourself enough time and have budgeted yourself enough money, a custom made mounting is truly worth it. Here at Shenoa Diamonds we do this daily for our customers and the results are outstanding. The pictures we have presented to you over the last few months are examples of our handmade work. I’m not talking a huge wait time either, as I’ve discussed before with you these projects typically takes about two weeks to complete and is well worth the small wait. You will not believe the reaction when you present a stunning ring to your fiancĂ© and after all; isn’t it the reaction we’re truly after?

So take a little extra time, bring her in, especially early in the process so she can steer you in the direction of style that she wishes to wear. I’ll be happy to sit-down with one and all and show you some of the pieces that we have in stock or perhaps design a ring just for you. It really doesn’t cost all that much more and the results speak for themselves.

The recommendation is just invest a little time and money for huge results.

Have a great day!!

Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com

1 West 47th Street - Diamond District
New York, NY 10036
212-764-1625

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Thursday, July 30, 2009

Kerry at Shenoa & Co. says "It doesn’t take much to make special people in your life happy"

Hello all, Kerry Ryan here…

It doesn’t take much…

You know life is easy when one realizes it doesn’t take much to make someone happy (and that includes yourself). The family is down by me for vacation, you know fun in the sun at the Jersey Shore. Well, as I have shared with you before my kids love their aunts and uncles and always have a blast when they are around them. Really have to thank Uncle Keith and Aunt Anita for those golf clubs they gave them, they are beating each other with them as I write this…Cool!!!


What I’m trying to relate is it doesn’t take much to make special people in your life happy. Sometimes it’s just a simple question like; “Will You Marry Me?” I recommend asking this one with a diamond engagement ring in close proximity.

How about “Happy Birthday Honey” preferably spoken with a gift of diamond stud earrings in your pocket especially when it is an important number i.e. 25, 30, 40 etc., you get the point.


“For our 10th I have something special planned” really recommend someplace special, a great restaurant, perhaps a getaway weekend and with this I recommend a diamond eternity band to top it off.


These are all easy ways to keep that special someone happy, they just take a little time and money, when spent is well invested because as far as I’m concerned there is no better investment then each other.

Got to run now, Brenden just hit a nice approach shot just one small issue Kayla’s the ball at the moment!!!

It doesn’t take much…

Kerry Ryan
Shenoa Diamonds

1 West 47th Street - Diamond District
New York, NY 10036
212-764-1625

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Monday, July 27, 2009

Verragio Engagement Rings at Shenoa Diamonds

Hello all, Kerry Ryan here….

Verragio Engagement Rings...


As the in house designer and production manager, I’m biased but that’s not to say I don’t appreciate a fine product. Here at Shenoa Diamonds we carry one designer engagement ring line and that would be "Verragio Engagement Rings".

Verragio engagement ring line carries many styles from the Classico to the Insignia, Couture to Paradiso and I’m sure they have a style that most can find to their liking, I have found personally that Verragio semi mounts work best with diamond sizes ranging from 0.50 ct. to 2.00 cts. All Verragio diamond engagement ring mountings come with matching wedding bands (didn’t we just talk about that?) for the shopper that is thinking ahead. The Verragio diamond engagement ring collection is manufactured in all metals and has a two to three weeks order turnaround.

At Shenoa Diamonds we carry a wide selection of Verragio engagement and wedding rings but if we don’t have a specific style of ring in stock we will get it from Verragio for you the consumer to view. What we find most important is our great working relationship with Verragio we both pride ourselves on our great customer service and outstanding accountability. All Verragio rings come with a lifetime guarantee so as Bill Murray says in ‘Caddyshack’ you got that going for you!

So come down to Shenoa Diamonds and see the Verragio engagement ring collections, I’m sure you’ll be pleased!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street - Diamond District
New York, NY 10036
212-764-1625
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Friday, July 24, 2009

There is a match to every engagement ring at Shenoa Diamonds.

Hello all, Kerry Ryan here…

Game… Set… Match…

You make your match (each other) and we’ll make sure to see your match and raise you another. Though I most times advise my customers not to put the cart before the horse, I do find that a percentage is concerned about the wedding band when making the engagement ring purchase. Here at Shenoa Diamonds let’s put those fears to rest once and for all.

Repeat after me: “there is a match to every engagement ring” got it, say it one more time, now take a deep breath and relax that worries over. As you can see from the picture accompanying this note the ring has met its match, while this is on the simple classic side we have here at Shenoa rings that work with all diamond engagement rings. Keep in mind is that I am (as well as the rest of our staff) prepared to also custom make a wedding band just for you, with the stable of artisans we have on hand it takes about 10 days to create a custom fit band and it’s a fairly simple process.



Here’s how it works, first we recommend that you pick out your bands at least 3 months before the wedding date, if possible (we work quicker for weddings that start with a shot gun), stop in and we will craft a band that works with your engagement ring, sometimes this means leaving your engagement ring for a couple of days so the match is perfect, Next step is you may wish to see a wax model before the ring is finished (this is highly recommended for an intricate project), once the wax is approved the matching ring is completed (time frame 10 days mostly) and finally you come in and pick up your custom made ring.



It is that easy; no fuss no muss, the process of choosing a band simplified. Listen, we at Shenoa Diamonds, are just trying to make it as easy as possible on you and by working with you the customer on an individual basis we feel we this is the best way. A simple appointment working one on one will create a piece and memory that lasts a lifetime, promise! We have been doing this over 30 years so please come by and will work on your bands together you wont be disappointed.

Game… Set… Match…

Kerry Ryan
Shenoa Diamonds


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New York, NY 10036


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