Friday, October 30, 2009

View the latest Verragio Engagement Rings at Shenoa Diamonds. http://ping.fm/IJ1hy

Diamonds and Diamond Jewelry for the Holidays, You Just Can't Go Wrong!




Hello all, Kerry Ryan here…

A little story…

My husband, being unhappy with my mood swings bought me a mood ring the other day so he would be able to monitor my mood swings better.

We discovered that when I’m in a good mood it turns bright green!

Better yet when I’m in a bad mood, it leaves a big red mark on his freaking forehead.

Maybe next time he’ll buy me a diamond instead!!!


That is an example of what I tend to repeat ad nauseam that a happy wife/girlfriend equals a happy husband/boyfriend. It doesn’t take a tremendous amount of thought to buy that special someone a beautiful piece of diamond jewelry. Whether it is a ring of some sorts or diamond studs or a diamond pendant, bracelet etc., it will be greatly satisfying results to you and most importantly your wife/girlfriend.

So on your next trip to NYC come to Shenoa & Co., I would be happy to walk you through different selections at different price points. It’s that time of year and I will continue with my not so gentle reminders that guys this Christmas should be a diamond and diamond jewelry Christmas, it’s never to early to plan. Don’t be the guy that’s on my window December 23rd pulling his hair out.

While we would love you to come down to the store (New York is lovely this time of year) please keep in mind that we are also available online at ShenoaDiamonds.com as well as over the phone. I myself as well as my associates are available to help you 7 days a week. So just walk in or if you prefer make an appointment and we will help you make this the best Holiday yet.

Or you could just buy that mood ring…

Happy Halloween!!!

Kerry Ryan
Shenoa Diamonds


1 West 47th Street
Diamond District
New York, NY 10036

Friday, October 23, 2009

Jewelry and diamond shopping forecast for the holidays from Shenoa Diamonds.

Hello all, Kerry Ryan here…

Observations…

You all know by now that I gain part of my instinct and knowledge through observation and then I use that in my sales and design work; here are some examples:


Customers usually go back to their original choice, not all the time but quite often. An example of this is the young lady I was working with lately on a diamond mounting. She picks a ring similar to the one pictured, and then we are off to the races looking at many options. While we started with the split shank with trapezoids we progress to classic three stone mountings on to antique style after a couple of well spent hours she settles on her original choice, life comes full circle yet again. Like I said it happens all the time.

The classics are classic for a reason, they are timeless. The three stone diamond mounting, 4 prong style diamond tennis bracelet, the Riviera diamond tennis necklace, they all have been around for many years and will be around for many more, and by the way micro pave is the new contemporary classic here to stay.

The number one diamond gift item for the holidays will continue to be diamond stud earrings; they are truly a no-brainer. The girls can wear them with anything; dress them up dress, them down. Do you want to be a hero this Christmas? Get her diamond studs... trust me.

All women are beautiful diamonds just enhance their beauty and make them happy, trust me again guys you want them happy.

Sapphires are the second most precious stone sold after the diamond; they are neutral like the diamond can be worn with anything.

White metals like platinum and white gold will continue to out sell yellow gold for the foreseeable future.

I believe this is going to be a great holiday season; people are just ready to move on and up.

Well that’s enough for now, we will speak soon.

Have a great day!

Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com

1 West 47th Street
Diamond District
New York, NY 10036

PS: Visit the Shenoa Diamond Showroom in the Diamond District or online at http://www.shenoadiamonds.com to view the latest Verragio Engagement Ring arrivals.

Friday, October 16, 2009

Holidays are upon us, no time like the present to visit Shenoa & Co. Diamonds to start your shopping.

Hello all, Kerry Ryan here!

Rainy Days and Mondays…

Well, here in New York we’re about to loose the whole weekend to back to back Nor’easters, there goes my plans for golf and running around with the kids outside as the days are getting shorter.

What that does afford me is time to plan and at Shenoa & Co. Diamonds it means I go over our in house stock. Hey the holidays are upon us, no time like the present. I am presently filling the gaps in our Diamond Stud Earring sizes that include adding 0.70ct – 1.00ct total weight sizes; I found that we have an ample supply of 2.00 cts. to 3.00 cts. total weight, great for the customer that’s thinking of upgrading.

Diamond bracelets are always popular this time of year and I feel that you will be quite happy with the selection we now have in house; from the classic tennis bracelet style to the more fashion oriented. There are styles here at Shenoa & Co. Diamonds that should fit anyone’s taste and most people’s budget.

I’m not forgetting the bridal crowd either; I am introducing some exciting new styles (I highly recommend making the trip to our showroom in the Diamond District in New York City and checking them out yourselves). Micro Pave is still HOT and the three-stone look remains quite strong. I’m telling you our showroom window on 47th street looks like HIGBEE’s from ‘The Christmas Story” only instead of toys they are Diamonds.

So on this rainy weekend I will find the time to plan, to build and to create, surly beats just complaining about the weather!

Have a great day!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
New York, NY 10036

Wednesday, October 14, 2009

Looking for value? Read John Ruskin's famous quote about paying to much.

Shenoa & Co. Diamonds is known for value, service and quality in diamonds and fine jewelry.



It is unwise to pay too much. But it is worse to pay too little.

When you pay too much, you lose a little money; that is all. When you pay too little, you sometimes lose everything because the product you bought is incapable of doing what it was bought to do.

The common law of business prohibits paying a little and getting a lot. It can't be done.
If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you would have enough to pay for something better.

There is hardly anything in this world that someone can't make a little worse and sell a little cheaper-and people who consider price alone are this man's lawful prey.

By John Ruskin 1819-1900

Thursday, October 8, 2009

When shopping for a diamond engagement ring, let your individuality speak for itself.

Hello all, Kerry Ryan here…

For every seat…


The beautiful heart shaped diamond pictured here is set in a custom made 18K two-tone diamond semi-mount micro pave style, just goes towards individual style. A couple walked into the store with a unique and distinct vision, we sat down and on paper designed a stunning semi mount then they went and picked a heart shaped diamond to be set in the ring. I can tell you that I can count with one hand the amount of heart shaped diamonds I’ve sold in the last decade. They are not for everyone but in the same note it does not lessen their beauty and appeal. It just speaks for individualism.

In a day and age where we are constantly being classified or forced into certain brackets, I say screw that, be an individual, make a statement, be your own person. Just because your sister got a round diamond set in a solitaire setting doesn’t mean you have to get that. If your mom doesn’t like your choice of a radiant cut diamond its okay, trust me it won’t be the only choice in your life she disagrees with. If your family insists that you use the family jeweler but you’re more comfortable with some guy named Kerry you met last Saturday I recommend buying from him (gratuitous plug).

What I’m driving at is that marriage is a highly individual choice and so should the diamond engagement ring that you choose to go along with it. So when you are out shopping, don’t be pressured into anything, be comfortable and make a well reasoned choice. I’m not saying that it needs to take a long time to make a decision; it just needs to be a choice that fits your individualism.

So grasshopper, so ends today’s lesson.

Have a great day!!!

Kerry Ryan
Shenoa Diamonds

1 West 47th Street
Diamond District
New York, NY 10036



Shenoa Diamonds' Internet Bookmarks:
Shenoa Diamonds on TwitterShenoa Diamonds on FacebookShenoa Diamonds on FindIttShenoa Diamonds on NYMagShenoa Diamonds on eBayShenoa Diamonds on LinkedInShenoa Diamonds at WordressShenoa Diamonds on Yelp Shenoa Diamonds on MerchantCircle Shenoa Diamonds on TumblrShenoa Diamonds on PosterousVerragio Engagement Rings at Shenoa DiamondsDiamond Engagement Rings at Shenoa DiamondsDiamonds at Shenoa Diamonds

Thursday, October 1, 2009

Guys, don't lose the romance factor when buying a diamond engagement ring; surprise her!

Hello all, Kerry Ryan Here!

Random diamond thoughts…

When buying a diamond engagement ring guys don’t lose the romance factor, surprise her! It is commendable and rewarding. If a surprise is not in order then get engaged somewhere cool, you’ll create a memory for life trust me I’ve got one.

Looking for the right jeweler, trust your inner instincts, most people don’t like pushy people, why would you want a pushy jeweler?



Stress stinks when buying diamonds and/or diamond jewelry, to lower the stress factor one way is by creating a budget and sticking to it make the jeweler work for you not the other way around. If you know what you want to spend that’s half the battle, trust me it will keep the blood pressure lower.

Diamond gift ideas; pick something she doesn’t have. Do a mental inventory:



  1. Ears – Diamond studs perhaps diamond earrings

  2. Wrist – Diamond bracelet or a diamond bangle

  3. Fingers- God gave them 10 so after the engagement ring there are many more options: diamond band, sapphire and diamond ring, etc

It’s October, if you go to the local malls they are already decorating for Christmas, what I’m advocating is that it’s been a tough year, don’t you think that special person in your life deserves something special? If your answer is yes now is a good time to firm up the planning, trust me on this one.

If you’re sitting on the fence it’s time to jump off, there is nothing more fulfilling in life then a well grounded relationship, one that is full of love and understanding. It took me awhile to figure it out but even the blind squirrel finds an acorn

Well that’s enough for today, more to follow…

Have a great day!

Kerry Ryan
Shenoa & Co.


1 West 47th Street
Diamond District
New York, NY 10036



Shenoa Diamonds' Internet Bookmarks:Shenoa Diamonds on TwitterShenoa Diamonds on FacebookShenoa Diamonds on FindIttShenoa Diamonds on NYMagShenoa Diamonds on eBayShenoa Diamonds on LinkedInShenoa Diamonds at WordressShenoa Diamonds on Yelp Shenoa Diamonds on MerchantCircle Shenoa Diamonds on TumblrShenoa Diamonds on PosterousVerragio Engagement Rings at Shenoa DiamondsDiamond Engagement Rings at Shenoa DiamondsDiamonds at Shenoa Diamonds