A little Diamond Q & A…
Questions I’ve heard over the years and their answers…
- What is the most brilliant diamond?
The most brilliant diamond is the round brilliant cut because it’s the most symmetrical and the more symmetrical the more brilliant (FYI: the second most brilliant is a square radiant cut).
- What is the most expensive cut?
Again with all things being equal the round diamond is the most expensive (Two main reasons: 1- it’s the most in demand. 2- It’s the most expensive to manufacture).
- Which is the most important of the 4 C’s?
In my opinion and this is putting the size of the diamond aside (carat), the most important C is the cut (a diamond that is cut properly is brilliant with lots of fire, with that said the order is as follows:
Cut- we just discussed why.
Color- you want as white(colorless) as possible.
Clarity- if you don’t see it with the naked eye why worry.
Basically I’m saying pay for what you see not what you don’t.
- I like a round, my girlfriend likes a square cut what do you recommend?
Here is one of life’s lessons: get her what she WANTS (I’ve said this before Happy Wife=Happy Husband, a very simple formula -no added ingredients necessary).
- What happens if she says NO?
If you don’t know what the answer to that question you are in the wrong store you should be at the florist.
- What makes Shenoa Diamonds different then the other stores?
Well I’ll tell you, I feel we go the extra mile, we are customer service driven and with our attention to detail I feel we are unmatched, we may not be the cheapest but I can assure you we are the most thorough.
Well that is some of the questions and I can assure you there are more to be discussed in the future.
Have a great day!
Kerry Ryan
Shenoa Diamonds
1 West 47th Street
Diamond District
New York, NY 10036
PS: Happy 2nd birthday to my son Brenden Patrick!!!
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