Observations…
You all know by now that I gain part of my instinct and knowledge through observation and then I use that in my sales and design work; here are some examples:
Customers usually go back to their original choice, not all the time but quite often. An example of this is the young lady I was working with lately on a diamond mounting. She picks a ring similar to the one pictured, and then we are off to the races looking at many options. While we started with the split shank with trapezoids we progress to classic three stone mountings on to antique style after a couple of well spent hours she settles on her original choice, life comes full circle yet again. Like I said it happens all the time.
The classics are classic for a reason, they are timeless. The three stone diamond mounting, 4 prong style diamond tennis bracelet, the Riviera diamond tennis necklace, they all have been around for many years and will be around for many more, and by the way micro pave is the new contemporary classic here to stay.
The number one diamond gift item for the holidays will continue to be diamond stud earrings; they are truly a no-brainer. The girls can wear them with anything; dress them up dress, them down. Do you want to be a hero this Christmas? Get her diamond studs... trust me.
All women are beautiful diamonds just enhance their beauty and make them happy, trust me again guys you want them happy.
Sapphires are the second most precious stone sold after the diamond; they are neutral like the diamond can be worn with anything.
White metals like platinum and white gold will continue to out sell yellow gold for the foreseeable future.
I believe this is going to be a great holiday season; people are just ready to move on and up.
Well that’s enough for now, we will speak soon.
Have a great day!
Kerry Ryan
Shenoa Diamonds
http://www.shenoadiamonds.com
1 West 47th Street
Diamond District
New York, NY 10036
PS: Visit the Shenoa Diamond Showroom in the Diamond District or online at http://www.shenoadiamonds.com to view the latest Verragio Engagement Ring arrivals.
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