11 days to Christmas…
It’s like a truck careening downhill, on an ice covered road with no brakes and the end of the road is coming up fast!
So if you indulge me for a moment let me relate the trials and tribulations of a gentleman named I. B. Putz. See Mr. Putz shops two ways; one year he’ll stop by Shenoa Diamonds, starting in September, searching for that perfect Christmas gift for his wife. It will entail weekly visits; one week we’ll look at diamond studs and never quite come together on the proper size. The next week we’ll look at diamond pendants and the right shape will be the obstacle, on and on. Diamond bracelets, too flashy. Okay, next week diamond and sapphire rings, not quite sure. What eventually happens is Mrs. Putz ends up with the short end of the stick again.
The other Mr. Putz, well he shows up with an ambitious agenda on Christmas Eve; the type of agenda that as a designer I know well it would take up 6 weeks to fulfill. While we fill the portions of it that we can, this Mrs. Putz is also, shortchanged.
The morals of this story:
1) As discussed previously focus on your options and the make a well informed decision.
2) The 5 P’s of smart shopping. They are… drum roll please: PROPER PLANNING PREVENTS A PISS-POOR PERFORMANCE
Grasshopper, so ends today’s lesson and that would be; don’t be a Putz!
Kerry Ryan
Shenoa & Co.
1 West 47th Street
Diamond District
New York, NY 10036
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